Online Decision Making Process

Identifying The Need:

Threat which the potential customer realizes that they need to

purchase a product, or make use of a service. first stage in the
process is the “identification of a need”.

Information Search:
Once thidentified by the consumer, the next stage is to
conduct an “information search” to find out how the need e
need has been can be satisfied.
Purchase Decision:
Once the evaluation of alternatives has been carried out, the
next step is the “purchase decision,”

Purchase Evaluation:
The final stage of the decision making process occurs after the
actual purchase, and that is the “purchase evaluation” stage.
In this stage, the customer assesses whether or not the
product or service has met their expectations