TYPES OF SPEECH

SPEECH
ACCORDING TO
PURPOSE
I. Informative Speech
• provides knowledge, especially interesting
information
• aims to help audience understand the topic to make
an educated choice or decision
• discusses topics such as a person, a place, or an event
• needs to have descriptions and definitions, as well as
adequate visual aids
• includes reports, lectures, and demonstrations
II. Persuasive Speech

• aims to convince the audience to change their

views or beliefs
• includes debates, legal proceedings, and sales
talks
Three Modes of Persuasion

• pathos – emotional appeal of sorrow, pity, or

compassion
• ethos – credibility of speaker as a good person who
knows what he is talking about
• logos – logical appeal; speaker’s argument makes
sense
III. Entertaining Speech
• captivates the attention of the audience and to amuse
them while the speech is delivered
• also called “special-occasion speech” (heard on special
occasion such as an awards banquet, a wedding, etc.)
 adapts to the occasion and the length of time
allotted for it
SPEECH ACCORDING TO
DELIVERY
I. Manuscript Speech
• presented when an exact wording is required
 presenting policies, contracts, and scientific
reports
• written out word for word and is delivered by
reading the manuscript to the audience
Preparing for a Manuscript Speech Delivery:

1. Establish a purpose
2. Gather data
3. Organize the data
4. Write full script
5. Practice
II. Memorized Speech

• requires the use of exact wording but

reading from a manuscript is
inappropriate
• commits the speech to memory
Preparing for a Memorized Speech Delivery:

1. Establish a purpose
2. Gather data
3. Organize the data
4. Write full script
5. Memorize
6. Practice
III. Impromptu Speech
 given when you are asked to speak on the spot, and you do
not know ahead of time what you will be speaking before a
group

 Do away with many concerns by doing the following suggestions:

• predict when you may be called upon to speak.
• keep up with the developments in your field.
• have a few good stories and remarks ready
Practical Tips for Impromptu Speech Delivery:
1. Content
• present a definite point of view
• support your point with reason and logic
• present at least some specific data
• link you speech to what previous speakers have said
 never apologize
 do not express surprise
 do not ramble about the subject
 do not get off the subject
2. Organization
3. Delivery
 speak in confidence and wit enthusiasm; appear
confident and relaxed; appear to enjoy speaking
 maintain eye contact with your audience
 stop at the end of an idea; avoid fillers such as ah,
so, ya know, well, okay
 maintain good posture
IV. Extemporaneous Speech
• gives the speaker an opportunity to prepare
• deliver by occasionally referring to an outline
or brief notes
• do not write the whole speech or memorize it
Preparing for an Extemporaneous Speech
Delivery:

1. Establish a purpose
2. Gather data
3. Organize the data
4. Practice