Trade area and cultural analysis

Airbnb
 Geographic & Demographic info
• Airbnb offers listings in over 191 countries in
the world
• People love Airbnb because their cheap rates
• Airbnb users around the world is 150 million,
Malaysia: 3.25million
• Most popular Airbnb location in Malaysia:
Kuala Lumpur (2582 listings or rooms)
 Geographic & Demographic info
• According to Morgan Stanley study, they
found out that 93% of travellers satisfied with
the service they got.
• 53% tourists use Airbnb because of the cheap
price
• 54% of Airbnb guests are female and the rest
46% are male.
• 60% of the guests are millenials
 Competitive Advantages
• Big net work effect
• The more the numbers of hosts that make
listing on Airbnb, the more guests will present
to get it
• The more the number of guests make a
booking through Airbnb, the more hosts offers
it will get
• Has various diverse locations
 Competitive Disadvantages
• For host, there is the risk of property damage or
loss
• For guest, there have been many incidents where
guests have been breached during night .
• Hosts might not be truthful about their
backgrounds or properties
• Guests might not be truthful when they filling
their forms to make a deal with a host
• Guests and hosts should be aware of the
domestic laws which may restrict or forbid the
renting of property