PRESENTED BY

AYESHA WAHEED
2016-AG-7582
AQSA AFZAAL
2016-AG-7582
 CHASE UP PROFILE

Organisation Name: Chase up

Year of establishment: 20-june-2014
Founder Name: Muhammad Bashir
Director Name: Muhammad Bashir, Salman Bashir,
Jawad
Branches: Gujranwala, Faisalabad, Multan
BUSINESS POLICY

Business policy Is the study of the roles and responsibilities

of top level management, the significant Issues affecting
organisational success and decision affecting organisational
In the long run.
BUSINESS POLICY OF CHASE UP

Chase up business policy is to provide Good quality products With low

price for gaining a competitive edge in the market.
Our business policy is to open a new branches After one year in different
cities of Pakistan.
CONT...

Provision of Courteous And helpful Services to the customer.

Offering opportunities to growth, advancement and rewarding careers in
a fun safe working environment.
Working for profit maximization.
Working for economic growth.
ANALYTICAL ANALYSIS.

In analytical Analysis we examine the..

• PEST Analysis
• SWOT Analysis
• COMPETITOR Analysis
PEST ANALYSIS

P (Political) E S (socio-cultural) T (Technological)

(Environmental)
Political ideologies Economic Obey and fulfil Fail to access the
conditions social culture norm new technology
and values
Government term Economic system - Sufficient level of
and change technology
War and conflict Price fluctuation - Good internet and
infrastructure
Environmental Globalization -
issues
SWOT ANALYSIS

Strength Weakness Opportunities Threats

Good Security Absence Faster market Changes in
infrastructure growth than before government policy
Flexible and - Local Event New competitors
responsive to sale
Security - - Social Trend
Provide discount - - -
card
Available all sort of - - -
good
COMPETITORS ANALYSIS

Our competitors are those who can effect our business..

Competitive Advantage:
Low pricing strategy is a comparative advantage for chaseup. Chase up
provides good quality Products at cheapest rate.
Nature of competition:
We have more competitive management and employees Our employees
are very competent Skilled and highly experience.