Group 2

Title: An Disquisition on
the impact of subliminal
advertising to the shopping
style of the students in
Diliman College
1
 Objective 1
We want to determine if
subliminal advertising really
works and how this helps
brands to advertise better.

2
 Objective 2
To cite the advantages and
disadvantages of the impact of
subliminal advertising to the
shopping style of Diliman
College students.
3
 Objective 3
To assimilate the technique of
subliminal advertising to
unconsciously detect of how
stimuli could influence our
behavior without our knowledge
when they're used right. 4
1 Research Question
Does subliminal advertising
actually work?

5
2 Research Question
How effective are these
messages on the instinctive
mind
6
3 Research Question
Is subliminal advertising a good
marketing stategy

7
4 Research Question
What is the limit of subliminal
advertising

8
5 Research Question
How does subliminal advertising changes the
Diliman college student’s perspective when
buying a product,

9
 10

The purpose of this research is

We as students especially at the
abm strands raise the purpose of
this research topic to be aware of
what subliminal advertising is.
And to open their perspective

“
1 Transition headline
How 70% can get you a new one?

11
An Disquisition on
the impact of
subliminal
advertising to the
shopping style of
the students in
Diliman College
 13
Subliminal perception is a subject
that virtually no one wants to
believe exists, and if it does exist
they much less believe that is has
any practical application. The
techniques are in widespread use
by media, advertising and public
relations agencies, industrial and
commercial corporations, and by
the Federal government itself.
“
-Wilson Bryan Key
RESPONDENTS

◉ Respondents:
◉ • who shops or dine in restaurants
◉ • female and male
◉ • senior highschool students
◉ • who don't know what subliminal advertising

14