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OPERATIONS RESEARCH
Definition of OR
i) Mathematical models which are essence of OR, do not take into account
qualitative factors or emotional factors which are quite real. All influencing
factors which cannot be quantified, find no place in mathematical models.
ii) Mathematical models are applicable to only specific categories of
problems.
iii) Management, which has to implement the advised proposals, may itself
offer a lot of resistance due to conventional thinking.
iv) OR methods do not give perfect results at all times.
v) Young enthusiasts, overtaken by its advantages and exactness, generally
forget that OR is meant for men and not that men are meant for OR.
Phases of OR
Sequencing Problems.
Allocation Problems.
Replacement Problems.
Inventory Problems.
Routing Problems.
Queuing Problems.
Dynamic Programming.
Simulation Techniques.
Decision Theory.
Heuristic Models.
Goal Programming.
PERT/CPM etc.
Scope of OR in Modern Management
Marketing:
Product selection and timing.
Selection of advertising media.
Demand forecasts and stock levels.
Customer preference for size, colour, and packing of various products.
Finance:
Capital requirements and cash flow analysis.
Credit policies, credit risks etc.
Profit plan.
Personnel:
Selection of personnel.
Assignment of jobs.
Research & Development:
Determination of areas for R & D.
Reliability and control of development projects.
Origin and Development of OR