Fordism and

McDonalization
 FORDISM
-The term was by Henry Ford, a
pioneer during the industrial
revolution.
-Used to refer to ingenious methods
done by Henry Ford.
HENRY
FORD
•One of the top pioneers of the
industrial revolution.
•Popularized the assembly line.
McDonalizatio
n
 McDonaliz
ation
The 4 main factors:
1. Efficiency
2. Predictbility
3. Calculability
4. Control
 EFFICIEN
CY
•Every aspect of an organization
is geared towards minimizing
time.
 PREDICTABILI
TY
•Utilizing expectations as guides to
provide similar services even in different
locations.
 CALCULABILI
TY
• Emphasizes on quantity rather than on
quality to keep up with the service demands
of consumers.
 CONTROL
•Controlling employees and even customers
in order to remove any unpredictability and
inefficiency.