5.

What are the challenges and constraints Bharti Airtel is facing or would be facing
in future with reference to BI?
1. Big data and its management can be the upcoming challenge which the company can face. In
addition to structured data, the company has to also mine the unstructured form of data like
video, voice, emails and online reviews.
2. The study and analysis of feedbacks available in non-English Indian languages.
3. Inability of traditional BI to perform complex analysis of data that are in terabyte and petabyte
at CDR level on a real time basis. Traditionally such big data are analysed by sampling and
summarizing, which lead to loss of information and also it needs significantly high processing
time.
4. In future the company is planning to apply real time BI and prediction. Thus the focus of DW
and BI must shift from querying and reporting based on past to predictive analysis and
advanced analytical tools to enhance proactive decision-making.
5. Lack of fully integration of customer facing applications , manual intervention and practice of
manipulating call drop and customer service data are also an important issue to address
because these lead to poor quality of BI output.
3.Do you consider implementation of the business intelligence at Bharti Airtel is
successful? Justify.

Yes, we think that the implementation of Business Intelligence at Bharati Airtel was successful
because of the following benefits it gained:
1. It helped Airtel in collecting, systemizing, analyzing and communicating information used in
business.
2. The BI system acted as a single platform supporting various analytics required for decision
support and empowered Bharti Airtel executives in taking informed decisions about aspects of
business.
3. The productivity of employee increased because integration of SOA services with BI
empowered them to perform various type of analytical processing using OLAP. The analytical
power of CRM improved significantly.
4. The managers were able to monitor different KPIs, thus they can take proactive decisions and
helped them in predictions. Thus their performance increased significantly.
5. BI helped company in identifying high value customers, acquiring customer through a product
segment fit and running various campaigns.
6. The company could meet the required benchmark of various parameters of quality of Service
set by regulatory authorities, thus the customer satisfaction index of the company improved
and remained satisfactory.