Effective Communication

Design(ECD)
A CCCT Course

Centre for Communication and Critical Thinking

Centre for Communication and Critical Thinking
The art of communication is the language of
leadership

Centre for Communication and Critical Thinking

Why Communication design.

Centre for Communication and Critical Thinking

Centre for Communication and Critical Thinking
•India is one of the top 10 most-adversely impacted markets as 56% of the
employers face challenges in finding suitable talent to fill vacant positions.

• More than half the employers stated that written and verbal communication
skills are the most valued soft skills, followed by collaboration and problem-
solving

12th edition of the Manpower Group’s Talent Shortage Report

Centre for Communication and Critical Thinking

Report by World Economic forum Centre for Communication and Critical Thinking
What is Design in Communication?
Designing in communication is building a logical structure of thought that is
articulated in the form of a verbal or written piece of communication to create
maximum impact.

“Effective communication design is THE key to leadership.”

-Bill Gates

Centre for Communication and Critical Thinking

Why Need Effective Communication?
• It creates understanding
• An effective communication design can:

Excite Motivate Build Trust

Inform Connect Influence
Centre for Communication and Critical Thinking
How to design communication to be effective?

Concepts for an effective design of communication for life:

• Beginning-Middle-End
• Pyramid Principle
• Power of Three
• KISS (Keep it short and simple )Principle

Centre for Communication and Critical Thinking