SAMPLING

METHODS
It is a unit that is selected
from population
Represents the whole
population
Purpose to draw the inference
The process of selecting a

number of individuals for a
study in such a way that the
individuals represent the
larger group from which they
were selected
Listing of
population from
which a sample is
chosen
Why sampling?
Get information about large populations
 Less costs
 Less field time
 More accuracy i.e. Can Do A Better Job of
Data Collection
 When it’s impossible to study the whole
population
Types of sampling

 Probability sampling

 Non-Probability sampling
Simple Random Sampling
Stratified Random

Sampling
Cluster Sampling

Systematic Sampling
 To conduct this kind of sampling
procedure, the researcher must
have a list of all members of the
population of interest.
 From this list, the sample is drawn

so that each person has an equal

chance of being drawn.
 This involves categorizing the
members of the population into
mutually exclusive and
collectively exhaustive groups.
 Population is divided into two or

more groups called strata

 The population is divided into
subgroups (clusters) like families.
 A simple random sample is taken

from each cluster.

 The groups are defined to maintain

the heterogeneity of the population.

The researcher selects


every nth member after

randomly selecting the
first, through nth
element as starting point.
Purposive/ Judgemental
Sampling
Conveniences Sampling
Quota Sampling
Snowball Sampling
Self-Selection Sampling
Involves choosing
respondents at the
convenience of the
researcher.
The population is first


segmented into
mutually exclusive sub-
groups, just as in
stratified sampling.
Researcher
employs his or her
own "expert”
judgment about.
Self-Selection Sampling

It occurs when you

allow each case usually
individuals, to identify
their desire to take part
in the research.
The research starts with
a key person and
introduce the next one
to become a chain