LILIANE

BETTENCOURT
ENTREPRENEURSHIP SUBMITTED BY:
HARSH GUPTA

DEVELOPMENT 1820411
 Early Life and Experience

 Born on 21st October 1922 in Paris, France.

 Liliane had a keen interest towards the cosmetic business and joined her father as
an apprentice when she was 15 years old.
 In 1950, she married Andre Bettencourt, a prominent French politician
 Her father died in 1957 and she inherited the L’Oreal fortune and became the
principal shareholder of the company.
 She acquired a lot of brands like fashion retailer Ralph Lauren, the body shop etc.
 She ended her tenure as the Board of Director in 2012
 She was the thirteenth richest person in the world at the time of her death in 2017,
with a net worth that Forbes estimates at $44.7 billion.
Name Of the Enterprise and
Country
 L'Oréal is a French personal care company, headquartered in Paris.
 It was started by Eugene Schueller in 1909.
 Liliane Bettencourt took over the charge of the Company in 1957.
 However, compared to other brands L’oreal is still small in Indian Market with a
turnover of just 15.8 bn.
 Present Worth of L’oreal: $ $102.9 billion.
Products and Services Offered

 Under her direction the company performed very well and grew to become one of
the largest cosmetics company in the world.
 Tagline: Because you’re worth it.
 L'Oréal focuses on beauty demands of women of different cultures through
constant research and innovation.
 It is the world's largest cosmetics company and currently markets over 500 brands
all sectors of the beauty busines concentrating on hair colour, skin care, make-up,
hair care etc.
 Competitors: Lakme, Mac, Maybelline etc.