Name- Yash Jain

Region- Jalandhar
Mentor- Akshit Maini
 Mota singh nagar
 Model town
 Jawahar nagar
 Civil lines
 Central town
 Gurdwara road
 Pathankot bypass
 Lamba pind road
 Johl market
 Cheema nagar
 Total number of food service outlets- 400
approx.
 Retail stores 200 approx.
 Educational institutes
 Colleges
 Schools 60-70 approx.
 In Frozen
 Tortilla
And some outlets do have pizza base as well.
In Ambient
 Pizza base
 Kulcha
 Cremica
 Bread Basket
 Sumeru
 bonn

Most common distributors

Modern agencies
Om agencies
 In Frozen :
 Mccain
 Godrej
 Wipmy
 Republic of chicken
And In ambient-
Kitty and bonn are the market leaders.
After analysing and conducting market research
I got to know
Sumeru ,Tasty Treat, Venky’s , Meatzza and
Delicious has a good market share.
Flaky Paratha Aloo paratha French fries
MEATZZA

VENKY’S

GODREJ
 Kulcha’s

Pizza
base
Taco
Shells
 In Food service sector like:
Hotels,
Cafes
Breweries
QSR
Either, inhouse production
or they are buying either from bonn or from
local bakery like
Bread Basket.
Quality
Reasonable price
Delivery rate
wide product range
 Accessiblity with the distributor.
 Affordability (With respect to the other
competitors price)
 Product line.
 Unavailability of the products
 Promotional activities.
 Rigid with the prices.
 Awareness
1- Product knowledge
2- brand awareness
 As growing awarness in retail sector
opportunities for frozen products are also
increasing
 Not only in metro cities but areas like punjab will
also have great scope in coming years.
 It became very important for the food service
sector to have frozen products as it saves labour
cost, material cost ad most important it saves
their time.
 As naan, kulchas tops the punjab restaurant’s
menu so frozen products could have lesser scope
in punjab region.

The most common threat for a company could
be:
 Customer attitude towards frozen products.
 New in the market.
 Price
 Durability
 Delivery
 Awareness about frozen products.
 Punjabis Always prefer freshly prepared food.
 Storage is the biggest challenge
 Customer want pricing to be done first before
sampling
 Clicking pictures
 Other companies providing deep freezer why
can’t we?
 Underserved markets for specific products
 Few competitors in the area
 Emerging need for our products in jalandhar
region
 Networking is the key to success.
 Good relationship should be the only focus of
any sales representative while bumping into
the corporate world
 Proper maping should be done before leaving
for work. Either it could be hops
 Territory Design and management
 Timely followups should be taken
 STP (Segmentation, Targeting, positioning)
 Introduction of the company and its
expansion
 Proper homework before pitching any
customer.
 Asking the customer to try the samples by
preparing a dish infront of me to avoide delay
in pricing and misplace of the samples.
 1- Platoon pizza
(One of the most talked about outlets in a very
posh area)

Samples given-
Tortilla 8”
Pancakes.

Order- Tortilla 8”
 Samples given-
 Tortilla 8”
 Pita bread
 Corn tacos

 Order
 Tortilla 8”
Beyond the taste,

Price.
Delivery
Packaging
Size of the product.
Products Average Good Excellent

Tortilla

Naan 

Whole wheat 
Chapatti
Pitta bread 

Pancakes 

Corn tacos 
 As per the feedback by the customers
Specifically for the pita bread
1-Small in size
2-Round in shape
3-should be more thin
 Participation in exhibitions.
 Stock should be available within the time
frame with the distributor.
 Advertisements through banners.
Thank you!