Prepared by

Henrietta
Mitchell
The Scoop
for Today

Demand for Vegan Ice Cream

Discussio

A Paradigm Shift
n Points

The Curtin Creamery Vegan Line

Our Market Strategy
Key

Unit Sales & Retail Forecast

Our Marketing Mix
 Is there a
demand
for vegan
ic
e
C U RT IN C REA M ERY
IC E C REA M L IN E
| V EGAN

cream
 A
Paradigm
Shift
Are Making the
Why People

Switch

C U RT IN C REA M ERY | V EGA N

IC E C REA M L IN E
 9 14 %
%
C O MP O U N D AN N UAL C O MP O U N D AN N UAL
GRO W T H R AT EO F V EGAN GRO W T H R AT EO F V EGAN
I C E C REAM I N 2 0 2 3 I C E C REAM I N 2 0 2 4
Vegan Ice
Cream Sales
by Flavors
40

30

20
Presentations are
communication

10

0
Item 1 Item 2 Item 3 Item 4 Item 5
tools.
 NOT TO LIKE ICE CREAM

IS TO SHOW ONESELF UNINTERESTED

IN
FOOD.

JO SEPH EPST EI N
 FR EE FR O M D A I RY, EGGS,
A N D REF I N ED SU GA RS

The Curtin Presentations are communication tools.

Creamery U SES NAT U RAL

SWE ET EN ERS

Vegan Line Presentations are communication tools.

N O ART I F I C IAL F LA V O RI N G
O R C O LO RI N G
Presentations are communication tools.
 Our Market
Strategy

Targeting and Promotional Monitoring and

Positioning Tactics Evaluation
T O TAL U N I T
SAL ES BY YEAR 3

Forecast
Unit Sales
Unit Sales
Forecast by
Source I N - ST O RE
Presentations are communication tools.

SU PERM A RKET S
Presentations are communication tools.

O N LI N E D ELI V ERY
Presentations are communication tools.
Presentations are
communication tools that can
be demonstrations.

C U RT IN C REA M ERY | V EGA N IC E C REA M L IN E

Presentations are
communication tools that can
be demonstrations.

C U RT IN C REA M ERY | V EGA N IC E C REA M L IN E

 Predicting
future growth
EX PEC TAT I O N S F O R SELE C T VARIAN T S
Forecast by

Segment
Product
Sales
Projected Sales of
Caramel Cashew
Variant
Presentations are communication
tools that can be demonstrations.

Projected Sales
of Toasted Almond
Variant
Presentations are communication
tools that can be demonstrations.
 75

Retail Sales
50

Value by Age 25

Bracket 0
Item 1 Item 2 Item 3 Item 4
Presentations are communication tools
that can be demonstrations.
 Retail SalesValue

Item 5 Item 1 Item 5 Item 1 Item 5 Item 1

20% 20% 20% 20% 20% 20%

Item 4 Item 2 Item 4 Item 2 Item 4 Item 2

20% 20% 20% 20% 20% 20%

Item 3 Item 3 Item 3

20% 20% 20%

U S & LA T I N EU RO PE, M I D D LE ASIA

AME RI CA EAST & AF RI CA PAC I F I C
 RY |
M L IN E
SEL L UN IQUE SAV I N GS PER
B I GGER T U B I N GRED I EN T S SC O O P
Presentations are Presentations are Presentations are
communication tools. communication tools. communication tools.
 OUR
MARKETING
MIX
PRI C I N G AD V ERT I SI N G &
SC HE ME PRO MO T I O N
Presentations are Presentations are
|

communication tools. communication tools.

C U RT IN C REA M ERY

C REA M L IN E
V EGA N IC E

PRO MO T I O N D I ST RI B U T I O N
Presentations are Presentations are
communication tools. communication tools.
 Product
T HR EE MO N T HS
Presentations are communication

Launch
tools that can be demonstrations.

T WO MO N T HS
Timeline
Presentations are communication
tools that can be demonstrations.

O N E MO N T H
Presentations are communication
tools that can be demonstrations.
Social Media Promotion
Presentations are communication
tools that can be demonstrations.
C U RT IN C REA M ERY |
V EGA N IC E C REA M L IN E
WAY TOINDULGE
TEASER VIDEO:
A HEALTHIER
 SOCIAL
MEDI
A
PRESENCE

C U RT IN C REA M ERY |
C REA M L IN E
V EGA N IC E
T WI T T ER FAC EB O O K I N STAGRAM
 BLIND AM A N DA Q U EN T I N

TASTE TEST College Student

Presentations are communication tools.

FEEDBACK
PAI SLE Y ARC HE R
Field Researcher
Presentations are communication tools.

STAN LE Y ARM I SEN

Social Worker
Presentations are communication tools.
KA T A LI N A SM I T H
Director of Business
Development

GRAYSO N B U RC H
Research &

The
Development Manager

TALI YAH Curtin

Creamery
M A YN ARD
Food Scientist

Team
 Contact
Us
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Country 12345
|
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