Patagonia’s Sustainability Strategy

Group 11
Patagonia can enter Clothing rental business with the aim to continue its sustainability
innovation. The clothing rental business will help Patagonia achieve the goal of
curbing consumerism to decrease the negative environmental footprint to which it
contributes.

1. The reuse of plastic bags while the clothes are being sent and returned reduces a
lot of negative impact on environment which may arise due to the use of new
packaging material on every sale
2. Dry cleaning saves a lot water also reduces use of cleaning agents used at homes
3. Renting clothes will lessen the volume of textiles that are only being disposed
every year
4. Every clothes rented would save on use of resources in manufacturing that would
have been used to produce the new clothes
5. A lot of negative environmental impact generated in manufacturing of new clothes
would be eliminated
6. Use of electric vehicles to deliver and collect clothes would cut down the negative
impact of transportation of clothes.