BMMA - TACURONG

 The word brand dates back to Old Norse, the ancient North
Germanic language from which modern Scandinavian
languages derived. Brand originally referred to a piece of
burning wood. It wasn’t used as a verb until late Middle
English, when it came to mean “mark permanently with a
hot iron.” By the seventeenth century, it referred to a mark
of ownership made by branding.
This period practices of symbols to signify ownership or identify goods.
The practice of branding has been evident with the ancient people
as recorded by early cave paintings of the early men marking their
cattle with symbols drawn by paint or tar.
 This period was ignited with the industrial
revolution. Opportunities to brand a larger scale
of goods materialized.
 A great number of brands sprouted as branding and
advertising boomed the economy of most countries.
This led the owners to add value to their brands by
appealing to the consumer’s emotions.
 As consumers become bombarded with a wide variety of
products and services, the edge of each brand grew
weak. New strategies had to be made, which gave birth to
the idea of brand personality.
 Technological advances paved the way for digital
advertising. The digital world became a new space that
further evolved consumer behavior as they perceive
brands.