BI User types

Portlets are pluggable user interface software components that are managed and
displayed in a web portal. A portlet can aggregate (integrate) and personalize content
from different sources within a web page.
• Power users – who constitute a community of
experienced, sophisticated (a wise person)
analysts who want to use complex tools and
techniques to analyze data and whose results will
inform decision-making processes.
• Business users – who rely on domain specific
reporting and analysis prepared by power users,
but also rely on their own adhoc queries and
desire access to raw data for drilling down, direct
interaction with analytics servers, extraction, and
then further manipulation, perhaps using desktop
utility tools
• Casual users – who may represent more than
one area of the business and rely on rolled up
metrics from across functions or operational
areas summarized from predesigned reports
presented via scorecards or dashboards
• Data aggregators or information providers –
which are businesses that collect industry or
society wide data and enhance and re-
organize that data as a way of providing value-
added services to customers and subscribers.
– Examples- real estate business information
services, market research providers, etc
• Operational analytics users – who directly rely
on the results of analytics embedded within
operational applications.
– Examples – call center representatives whose
scripts are adjusted interactively in relation to
customer profiles, real- time customer responses
etc.
• Extended enterprise users – comprising
external parties, customers, partners,
suppliers or anyone with a need for reported
information for tactical decision making.
• IT users- mostly involved in the development
aspects of BI and whose use of BI is more for
supporting the needs of other information
consumers
• In general the consumption of BI is broadly
under the following four types of users..
 The Data Analyst

• Data analysts deal with the collection and

processing of data.
• A data analyst’s job entails studying trends with
respect to the organization, performing
calculations, analyzing statistics, designing and
fixing any issues with respect to data.
• BI can be a real saver for a data analyst—BI tools
and software can help organize, filter and sort
out data.
• All of this is what a data analyst already does, but
with BI, you achieve accuracy.
 The Executive

• The executive is at a seat of authority.

• The job of an executive includes strategizing and
planning policies that work in favor of the
organization.
• An executive also oversees the functions of all the
employees, as well as the competitors in the
market.
• The decision-making process for the executive is
made easy with the help of BI tools and software.
 The Business User

• Business users are usually managers who help in

making the various departments of an office
more efficient.
• This is possible only with a clear view of the profit
and pitfalls that each department is responsible
for.
• Using a BI tool or software, business users can
work with data, and make dashboards that
segregate and analyze all the necessary
information.
 The IT Team

• The IT team is involved in a plethora of activities.

• From dealing with technological glitches to
providing foolproof security, the IT team caters to
the technological needs of the company.
• BI software and tools provide the IT team with
valuable insights and analytics that increase the
productivity of the team and in turn, the
company.