ANALYTICS IN

TELECOMMUNICATION AND
LOCATION BASED
INTELLIGENCE
Presented by
Steve Geo Mathew
T4 MBA
MBA113/18
Introduction

 By now, the collective business world has realized the necessity of big data,
modern analytics and related platforms
 Years ago, telecom companies and mobile carriers realized how valuable location-
specific data is. At any given time, they have enough information about their
customers to identify where people spend their waking hours. Wherever you
work, live, play and temporarily visit, you’re tapping into mobile networks and
transmitting data about your movements and activities. A carrier can acquire and
parse this information to build an accurate profile, which then gets added to a
database.
Location Dataset

 Location data is anything processed by an electronic communications network or

device that indicates the current geographical position of the source hardware.
 In the case of modern location data, that source hardware is usually a customer’s
public electronic communication device, or smartphone.
 The dataset generally includes the current longitude, latitude and altitude of the
equipment.
Location Data Serving Telecoms Directly

 It means the collective data is shared with other parties and enterprises, but it also
means carriers are providing data to one another, as well.
 As a whole, data can be rolled back into the industry to improve connections and
performance.
 It can also be used to target various demographics, improving the potential they’ll
buy into modern telecommunications services.
 A wireless carrier that has the most influence in an international region — where
other carriers have no influence — could be collecting and sharing data.
 This makes the industry more competitive, but it also makes everyone in it more
versatile, so to speak.
Ways Telecom Industry Is Leveraging Location
Based Data
 Market Segmentation
Prudent telecom operators are using location data to boost their intelligence
with customer profiling and determine the potential of the market correctly. This further
allows them to determine where new capital investment needs to be allocated and where
marketing budgets should be channeled for maximum impact.
 Network Analysis
Using accurate location data gives operators and crew instant access to
customer details, enabling them to map signal quality information with their user base and
identify where the signal strength is good or poor. Being able to visualize assets geographically
also allows for better monitoring of the network and expedition of maintenance and repairs.
 Capacity Planning
Using location data, companies can zero in on new prospects by leveraging insights
into current profitable customers to look for similar prospects. Here, the intelligence derived
through market segmentation activities also comes into play. Location data analytics provide a
solid decision-support ground for capital investments.
 Serviceability
Accurate address information gives the sales team the confidence to upsell products
without worrying about the availability of those services. When it comes to analyzing and
tracking the serviceability for commercial accounts, telcos can easily map location information
against serviceability and make sure a new customer opportunity does not turn into a bad
customer service problem
 Customer Service
Effective customer relationship management gives a much-needed competitive edge
to telecom companies. Having a unique address identifier for each customer can eliminate
communication errors and boost the speed and quality of customer handling. By resolving user
queries and complaints in a timely manner, operators can improve the relationship between the
company and the customer, thereby reducing the chance of a customer jumping to another
provider (churning).