ALEXANDRION

Students:
Diana FOLTEA- Vincent AST- Pierre Louis COLBERT-Antoine LACOMBE
Master International Logistics, The REI Faculty, ASE
 SUMMARY
Presentation of Romania
 PESTLE
 SWOT Analyse
 Presentation of Alexandrion Group
 History
 Values
 Tools
Location: West of Black Sea
in SE Europe
Population: 19 million
inhabitants
Currency: lei 1 euro=4,78
lei
Member of EU: Since 2007
 PESTLE
o POLITICAL
o ECONOMY
o SOCIAL
o LEGAL
o TECHNOLOGY
 SWOT
o STRENGHTS
o WEAKNESSES
o OPPORTUNITIES
o THREATS
 ALEXANDRION
BACKGROUND
 Over 200 years in the
local spirits industry
 In 1994 arrives in
Romania
 Brancoveanu Brand-the
most successful
 2018 marked as an
extension in US
 From 2014, each year
exist a trophy in sport,
writing art and musical
art
 ALEXANDRION
VALUES
 Integrity
 Loyalty
 Responsible Behaviour
 Quality
 History
 Innovation
 Family Vlaues
 PORTFOLIO OF
SERVICES
 Hotel
 Distillery
 Winery
 Sport support
 MANAGEMENT
TOOLS
There are three key
members:
I. CEO
II. Finance and
Controlling/Director and
Member of the Board
III. Reporting Director and
Member of the Board
 LOGISTIC TOOLS
DISTRIBUTION
The products are distributed
in almost 75.000 points of
sales, in Romania.
DISTRIBUTION CHANNEL SCHEME

S.C. ALEXANDRION GROUP S.R.L.

WHOLESALERS
RETAILERS
CONSUMERS
 DISTRIBUTION

The main activities in

physical distribution:
 Storage(3000 oak
barrels)
 Packing(guala type caps,
pilfer proof with dripper,
foil and embossed labels,
uv lacquered,
microwaved or cylindrical
packaging with metal lid)
 DISTRIBUTION
The main activities in
physical distribution:
 Storage(stocks at
different levels of the
distribution channel)
 Transport(insured by the
35 companies of
distributors)
 DISTRIBUTION
Among the wholesalers are:
• S.C. SIMBA INVEST
• S.C. FAREL IMPEX
• S.C. INNUENDO
DISTRIBUTION
• S.C. ALL TIME WINNER
• S.C. VANDANA COM
• S.C. INTERCOMPANY
• S.C. QUATRO GROUP
• S.C. MANOLI LTRANS
 PARTENERS OF
BUSINESS
Alexandrion has
strengthened its strategic
partnerships with
international business
players:
• FRATELLI BRANCA
• QSI
 CONCLUSIONS
Alexandrion has a great potential for expansion

Alexandrion has well thought out plans to ensure the future of the
company
Having an extensive portfolio of services, the company ensures its
reliability
being a family business, it makes the internal and external connections
more unified
My opinion is that Alexandrion is a well-structured group that knows how
to revaluate on its strengths and which aims to capitalize the entire
distribution chain, which is the ideal of a complete business