By Dylan and Radhiya

 An international business is an organisation that operates in multiple

nations such as Apple Inc. Apple designs, manufactures and sells a
range of products including computers and other technological related
services.
 As of 2018, the company is known to have broadcasted their branches
to 25 different nations worldwide consisting of 506 retail stores.
 Additionally, a strategy which Apple use, is to increase the marked
demand through differentiation which further enables them to construct
unique products and services.
 The following figure displays Apple inc’s supply chain which entail
different sources such as china when manufacturing their products.
Aims and objectives are used by a business/organisation to set themselves targets that they strive to
achieve and accomplish in a given amount of time. In order for a business to become successful
internationally, they must maintain their specific goals that they set for themselves.
Apple’s aims and objectives are to:
 Maximise sales and profit by 10% within 2 years, they could accomplish this by making good deals and
prices that customers will want and it will attract new customers to their business
 Expand to 30 different countries by 2022
 Be environmentally friendly
 To be able to create new products and innovate to stay ahead of the competitors
 Apple uses Pestle to minimize potential threats to the business.
 Political-Due to Apple being an international company, it is crucial for them to consider the laws and
policies in other countries. Apple is heavily dependent on lower cost manufacturing in china. Social and
political unrest in China could disrupt manufacturing or increase manufacturing costs in that country.
 Economic-Due to an Increase in labor costs in China, it could take away the cost advantage of some
Apple products including iPhone 11.
 Social-Ethical concerns about Apple’s manufacturing in China could limit their products’ appeal among
socially-mindful consumers.
 Technological factor-Competitors such as Google and Samsung have demonstrated a strong ability to
duplicate Apple’s products and services. It took less than a year for Google to roll out a payment app;
Android Pay, with the same capabilities as Apple Pay. This means that many of Apple’s signature
services and products are no longer unique.
 Legal-As a result of offering financial services, Apple may face increased levels of litigation.
 Environmental-China’s efforts to cut greenhouse gases and limit fossil fuel use could increase electricity
rates and manufacturing costs for Apple in that country.
 Swot analysis is a marketing tool used by businesses that outlines their strengths, weaknesses,
opportunities and threats. It assesses the internal and external factors that affect a business.

SWOT Analysis of Apple Definitions:

Internal Factors Internal factors are factors within a business that can be
controlled by the organization
Strengths Brand identity-Their products reflect a beautiful design with
simplicity as well as creativity
Weaknesses Incompatibility – A key issue in Apple as a company is that
many of its products are incompatible with third-party software
/ accessories. So overall, when you buy a product of Apple, you
enter the Apple universe and you have to continue with Apple
only. That makes a huge impact on consumer decision making.
External factors External factors are factors outside the businesses control and
can have an impact on its success.
Opportunities Collaborators-Apple has shown the potential benefit of
collaborating with different strong and existing brands related
to their marketplace.
Threats Competitors-Other big business such as Samsung and
Microsoft compete in the same market as apple making it
harder for apple to dominate the market.
 The two major Operating System in the world are Windows
and Mac provided by Microsoft and Apple.
 Microsoft centralizes its strategy around its belief that
everyone needs tools for a wide range of productivity tasks
regardless of who they are, including Intel, are designing all
of their products around this focus.
 Apple specializes in both hardware and software production
in that it manufactures the computer itself and the operating
system. The Apple operating systems only function on Mac
computers which are produced and distributed by Apple
incorporation (Coursey, 2009, p.1).
THANKYOU FOR LISTENING!!!

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