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GROUP 9
PROCESS
THEORIES
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B.M.
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FOUR BASIC ASSUMPTIONS ABOUT HUMAN BEHAVIOR
1 2 3 4
assumption
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Rational Different Needs Behaviors will lead
B.M.
Individual and
Desire and Goal to desired outcome
Environment
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EFFORT VALUE OF REWARD PERCIEVED EFFORT
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REWARD PROBABILITY
B.M.
significance
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assumption
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B.M.
BEHAVIOR MODIFICATION
BURRHUS FREDERIC SKINNER
B.M.
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BEHAVIOR
MODIFICATION
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definition
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2nd type
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4 type
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B.M.
Also known as REINFORCEMENT THEORY or
OPERANT CONDITIONING
FOUR MAJOR TYPES OF REINFORCEMENTS
major types
definition
1. POSITIVE REINFORCEMENT
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2. NEGATIVE REINFORCEMENT
3. PUNISHMENT
4. EXTINCTION
1. POSITIVE REINFORCEMENT
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-Rewards are introduced to increase desired
B.M.
behavior
2. NEGATIVE REINFORCEMENT or avoidance
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-Increase probability that desired behavior
B.M.
will be repeated by letting employees escape
from undesired consequences.
3. PUNISHMENT
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definition
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about
major types
2nd type
3rd type
4th type
1st type
about