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E’SHIP
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Meaning, Definition, Explanation
Entrepreneurship has traditionally defined as a process of designing, lunching and running a new
venture . Which typically begins a small business such a start up company, offering a product,
process or services for sale or hire. It is being defined as the capacity and willingness to develop
organize and manage a business venture to make profit.
In 2000 the definition of entrepreneurship has been expended to explain how and why some
individuals or teams identify opportunities, evaluate them as viable and then they decide to
exploit them where's others do not.
According to Hisrich et al “ Entrepreneurship is the process of creating something new with
value by devoting the necessary time and effort; assuming the accompanying financial, psychic,
and social risk and uncertainties; and receiving the resulting rewards of monetary and personal
satisfaction.”
Putting these perspective together entrepreneurship can be viewed as,
- Recognizing
- Pursuing opportunity
- Taking risk on responsibility
- Innovating
- Making better ( High Value ) use of resources
- Creating new value that is meaningful to customers
- Doing it all over again and again
According to the Nature and Goal of the entrepreneur, entrepreneurial
venture can be started in three ways.
Personality of
Entrepreneur
Motivator
Organizer
Risk Bearer
Innovator
Proactive
High achievement desire
Desire for Independence
Tolerance of Ambiguity
Seek immidate feedback
The Challenges and Rewards of Entrepreneurial Venture
Challenges of Entrepreneurship
- Getting sufficient funds to start business
- Being fully responsible for the business
- Economic crisis
- Uncertain Income
- Social risk and Uncertainties
Rewards of Entrepreneurship :
- Being the boss
- Doing what you enjoy
- Having the opportunity to be creative
- Building an enterprise
Women Entrepreneurship
Women entrepreneurship may be defined as a women or group of women who
initiate, organize and run a business enterprise.
In other words, the women entrepreneurship involves imitating, managing and
controlling and enterprise by women.
Women entrepreneurship is entrepreneurship by women mainly directed towards
economic independence and individual empowerment.
Women entrepreneurship has become a growing concept in the world economics.
It offers a significant opportunity to women for self employment as well as
generating employment to others .
It includes all shorts of activities involved in creation and operation of legal tourism
enterprise. A legal tourism enterprise excludes all form of illegal activities . Tourism
entrepreneurship comprises ( Transportation, Accommodation, Eating Drinking
Establishment, Retail shop, Entertainment business and other Hospitality Services).
Types of Tourism Entrepreneurship :
1. Travel Agents
2. Tour Operators
3. Transport Operators
4. Lodging & Catering Services Provider
5. Information & Guiding
6. Attractions
Entrepreneurship is associated with risk bearing, uncertainty, gain and losses. The
classic economics and philosophers who laid the foundation of thinking about
entrepreneurship defined the entrepreneur either as a Risk Bearer , and an
uncertainty bearer or who are less incline to avoid losses.
Risk Aversion : It is the concept with a very specific meaning in economics. It is the
willingness of people to sacrifice expected payoffs to circumvent taking risks. In
other words it measures the extent to which the utility of a guaranteed payoff is
higher then the utility derived from a proposition with the same expected reward
obtained with risks. Risk aversion is involved in decision making situation where a
probability can be assigned to each possible outcome of the situation.
Loss Aversion : It refers to the notion that decision makers prefer to avoid losses
over acquiring gains. Loss aversion implies that loosing 50 will decrease utility or
satisfaction by more than the increase in utility or satisfaction that is associated with
a ( windfall) gain of 50.
Ambiguity Aversion : It is also known as uncertainty aversion and refers to a
preference for risks with known probabilities over and above risks with unknown
probabilities. Ambiguous events have a greater degree of uncertainty that risky
events because not only is the outcome uncertain, but also the probability of the
realization of that outcome and a consequence, the expected payoff.
What are the three primary reasons people become entrepreneurs ? Which reason is
given most commonly ? Which reason best describes why you may choose to
become an entrepreneur ?
Increasingly, entrepreneurship is being practiced in countries throughout the world.
Why do you think this is the case? Do you expect entrepreneurship to continue to
spread throughout the world, or do you think its appeal will subside over time?
Sanjay has a good job working for the Chaudhary group, but is weary of 2 percent
per year pay raises. Because he had read magazine, articles about young
entrepreneurs becoming extremely wealthy, he decides to start his own firm. Do you
think Sanjay is starting a firm for the right reason? Do you think the money he likely
will earn will disappoint him? Do you think Sanjay’s reason for starting firm will
contribute in a positive manner or a negative manner to the tenacity that is required
to successfully lunch and run an entrepreneurial venture?
Explain how women entrepreneurship and rural entrepreneurship will contribute to
social and economic development of the country, clarify with suitable example.