Professional Documents
Culture Documents
Government
Units
Cost-Reimbursement Contracts
A cost-plus contract, also termed a cost reimbursement
contract, is a contract where a contractor is paid for all
of its allowed expenses , plus additional payment to
allow for a profit
Consumer grouping consists of:
o Hospitals
o Colleges
o Nursing Homes
Accessory
Equipment Capital Goods
Suppliers Manufacturers
Macro-
environment
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Communities of interested parties who
are not direct participants in a market
as customers, channel members,
suppliers or competitors.
Internal Publics
› The reputation and the image of a firm or its
parts are greatly impacted by the attitude of its
employees
Influence
Technological Value
Competitive
Environment
Creation Environment
Socio-cultural Economic
Environment Environment
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The political environment includes international
trade restrictions , government attitudes towards
business and social activities , and government
funding of selected programs.
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Primary Functions of Government are to:
Protect companies from each other.