MARKETING

MANAGEMENT
PRODUCT LAUNCH: LAPTOP
 Expert lappy
life goes faster

Expert MN-01
Expert MN-02
MEANING
 A laptop computer, also known as a
notebook computer, is a small personal
computer designed for mobile use.
 A laptop integrates all of the typical
components of a desktop computer,
including a display, a keyboard, a pointing
device and a battery into a single portable
unit.
 The rechargeable battery is charged from an
AC/DC adapter and has enough capacity to
power the laptop for several hours, enabling
it to be used virtually anywhere.
HISTORY OF LAPTOP
 The first laptop was designed in 1979 by a briton,
william moggridge, for grid systems corporation, the
grid compass was one fifth the weight of any model
equivalent in performance and was used by NASA on
the space shuttle program in the early 1980's.
 Osborne 1. Adam osborne, an ex-book publisher
founded osborne computer and produced the osborne 1
in 1981, a portable computer that weighed 24 pounds
and cost $1795. The osborne 1 came with a five-inch
screen, modem port, two 5 1/4 floppy drives, a large
collection of bundled software programs, and a battery
pack
 TYPES
 Desktop replacement
 A replacement computer is a personal computer that provides the full capabilities of
a desktop computer while remaining portable. They are often a larger, bulkier
laptop. Because of their increased size, this class of computer usually includes more
powerful components and a larger display than generally used in smaller portable
computers and can have a relatively limited battery capacity
 Sub notebook
 Laptops weighing typically between 0.8 to 2.7 kg and a screen of 6.4 to 13.3 inches
diagonally. A subnotebook is a small and lightweight portable computer, with most of
the features of a standard laptop computer but smaller. The term is often applied to
systems that run full versions of desktop operating systems such as Windows or Linux,
rather than specialized software such as Windows CE, Palm OS or Internet Tablet OS.
 Notebooks
 A new subgroup of the traditional laptop computer, Notebooks are smaller, more
compact laptops that are designed for surfing on the internet and basic word
processing. Most of these Notebooks use 10 in. screens and are generally powered by
either Intel Atom, Celeron, or via processors, due to their more favorable
Performance per Watt ratings and cost.
MARKET LEADER
The major players in the laptop category are:
 Hewlett Packard (HP)
 HCL
 Toshiba
 Compaq
 Dell
 Sony
 Lenovo.
HP has the largest market share of 21
per cent in the Indian laptop market, followed
by HCL and Lenovo.
CONSUMER SATISFACTION
INDEX
QUESTIONER
 What's your Budget?
 What will be your primary usage for the
laptop ?
 What size and weight considerations do you
have?
 Any brand that you prefer, or any brand that
you detest?
 Any other considerations?
INTRODUCTION OF COMPANY &
PRODUCT
 Company name: passion pvt ltd.

 Product name : Expert md-01/02

 Yearly production : 15000-20000 nos.

MARKETING OBJECTIVES
 Sales Objectives:
Sales of worth 2,500,000 for initial 12 months
 Profitability Objective:
To earn net profit of 10% of sales initially.
 Market Share Objective:
To attain 05-10% market share for initial one year.
In home market.
 Customer Satisfaction:
We plan to provide our customers with the best
of quality, service and product at low and affordable
prices.
SWOT ANALYSIS
 A scan of the internal and external
environment is an important part of the
strategic planning process.
SWOT ANALYSIS (INTERNAL FACTORES)
1. Strength

(a) Cheaper prize

(b) Result oriented approach.

(c) National image.

(d) Event sponsoring

2. weaknesses'

(a) Unable to maintain sustained growth rate in all market segment

(b) Globally not well known.

(c) Limited Market

SWOT ANALYSIS (EXTERNAL FACTORES)
1. Opportunity
(a) Increasing global demand for laptops
(b) Internet boom
(c) Government organizations increasing their spending on IT
(d) Participation within a growing market
2. Threads
(a) Existing players in the market.
(b) Price war
(c) Change in consumer references.
(d) New entrance
COST SHEET
Types of cost Expert MN-01 Expert MN-02
Raw material 12000 18000
Duties & taxes 350 190
Cost of raw material 12350 18190

Other direct expenses 2200 1590

Cost of goods sold 14550 19580

Office expenses 2100 2500

Selling expenses 1500 2000
Finance expenses 400 500

Total cost 18850 24580

Profit 3140 5410
Selling price 21990 29990
COST SHEET FOR SELLING
EXPENSES
MARKETING
 Putting the right product in the right place,
at the right price, at the right time

 four ps of marketing mix are

1. Product
2. Price
3. place
4. Promotion
PRODUCT
Expert MD-01
 Brand Name : expert MD-01
 The expert md-01 is a stylish(14.1) notebooks delivered in Extensys Touchpad cool new chassis
design and backed by the new architecture T2390 Intel® Pentium® dual core processor
 Operating system Genuine Windows Vista® Home Premium
 Memory (std / max, type, speed) 2 GB / 4 GB, DDR2 SDRAM, 667 MHz
 Memory slot (available / total) 0 SODIMM / 2 SODIMM
 Hard drive160 GB, Serial ATA
 V Optical drive DVD Recordable (Dual Layer), 24X Max version 2.0
 Wireless Intel® PRO/Wireless 3945ABG, Bluetooth + EDR
 Ethernet 10/100 Ethernet
 Graphics chipset 128MB NVIDIA GeForce Go 8400M GS
 Weight 2.71 Kg
 Warranty Customer Carry-in Repair - One year parts and labour (system battery: one year)
 3 USB 2.0 slot, 1.3 mp in bld web cam, bluetooth 2.0
 1 sd/ms/pro/mmc solt
 Prize 21999/-
CONT………
Expert MD-02
 Brand name : expert md-02
 Expert md-02 emerges among the Extensys Touchpad. Gallantly sporting sublime looks, the
expert md-02 is a 12.1" ultra-portable notebook with crisp racing lines, luminescent
dashboard lights, and space-age carbon-fiber reminiscent of a graceful Ferrari race car that
exudes uncompromising performance in an elite expression of style and class
 Operating system Genuine Windows 7.0® Home Premium
 Memory (std / max, type, speed) 3 GB, DDR2 SDRAM.(exp. 8 gb)
 Weight 1.09 Kg
 Warranty Depot Repair - One year parts and labour (system batteries)
 Hard drive 320 GB, (SATA one year)
 Optical drive USB Super Multi-Burner 24X Max.
 Wireless Intel® Wireless Wi-Fi Link 4965AG
 Graphics chipset Intel® Graphics Media Accelerator X3100
 Weight 1.09 Kg
 V Optical drive DVD Recordable (Dual Layer), 24X Max version 2.0
 2.0 mp web cam, Bluetooth 2.0,
 4 usb 2.0 slot
 1 sd/ms/pro/mmc card slot
 Prize 29999/-
PRICE
 Expert MD-01= 21990/- & expert MD-02= 29990/-

 Reasonable rates of laptops

 Follows competitive pricing strategy

 Prices for all range of customer base

 Follows a different price range for products in India and

China

 Accessories and After-sales services is very cheap

compared to its competitors.
PLACE
PROMOTION
•Promotion in India – ‘Who wants to be a
millionaire’.
• sports sponsorship.
•Product oriented messages in advertising.
•Public relation campaigns.
•Advertisements focused on quality and
innovation.
•Advertising in newspapers & little bit in tv’s.