C S R

- AND -

GMB 711 - CSR

 C S R
 To engage in CSR means that, in the normal course of
business, a company is operating in ways that
enhance society and the environment, instead of
contributing negatively to it.
 Through CSR, companies can be conscious of the kind
of impact they are having on all aspects of society
including economic, social, and environmental.
 CSR helps the company be socially accountable — to
itself, its stakeholders, and the public.

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C S R

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 C S R

“development which meets the needs of current 4

generations without compromising the ability of future
generations to meet their own needs”
ISSUE

Environment is changing and users’ needs

are growing

SOLUTION

INNOVATION

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INNOVATION
 Generally, it refers to changing processes or creating
more effective processes, products and ideas

 For businesses, this could mean implementing new

ideas, creating dynamic products or improving your
existing services.

 Innovation can mean changing your business model

and adapting to changes in your environment to
deliver better products or services.
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IMPORTANCE OF INNOVATION
 If companies are to stay relevant then they must adapt to
change
To stay relevant means to be connected--internally with
employees, externally with customers and investors, and
globally
 with emerging trends and markets;
 to anticipate new direction
 to foresee the writing on the wall that demands innovation.
 it gives companies an edge in penetrating markets faster and
provides a better connection to developing markets, which can
lead to bigger opportunities,
 Being innovative means you harness your creative ability -
with creative thinking, problems can be solved differently and
strategically. 7
EXAMPLE OF INNOVATION

UNILEVER

- It is the world’s largest consumer goods company

- Its products include food and beverages, cleaning

agents and personal care products.

- It produces over 400 products globally

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UNILEVER Products
At Unilever we meet everyday needs for nutrition,
hygiene and personal care with brands that help
people feel good, look good and get more out of life.

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BEST EXAMPLE OF INNOVATION
 Innovation in Unilever
Innovation is at the heart of Unilever’s ambition to
grow sustainably. Science, technology and product
development are central to our plans to keep
providing consumers with great brands that
improve their lives while having a positive
impact on the environment and society.

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Finding new ways to grow sustainably
 All our innovations are based on key insights into what consumers
want and need. We aim to develop products that have purpose,
so that consumers choose them again and again.
 We work on a wide portfolio of projects, combining the search for
breakthrough technologies with the constant drive to respond to
competitors, move into new markets, and make our products more
sustainable.
 The products we develop through innovation, whether by ourselves or
through our extensive partnerships with leading scientists, academic
institutions, suppliers and specialist businesses, play an essential
role in our ambition to make a positive impact on the world
around us. Many of the challenges of improving health and well-
being, reducing environmental impact, and improving nutrition will
be met through science and technology – and we want to be at the
forefront of this work.

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Developing products that meet consumer needs
 Product design teams take our breakthroughs in science and technology
one step further, turning unique insights into the products that
consumers want and need. Development and testing of new technology
takes place until it fits the product description - perfecting a formulation
so that it looks great and is stable when stored, for example, or
developing packaging that suits the product format, delights the
consumer, and minimizes environmental impact.
 Next we test the product thoroughly – first to ensure it is safe and will
live up to our standards of performance, then with consumers to
make sure it meets their needs.

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UNILEVER
 In 2010, it launched the Unilever Sustainable
Living Plan, a natural step in our history that helps
grow their business while reducing their
environmental footprint and increasing their positive
social impact

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 - END -

THANK YOU

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