Social Media Branding Strategy

What Is Social Media ??...

 Social media is a phrase that we throw around a lot these days, often to describe
what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and
others.
 The "social" part: refers to interacting with other people by sharing information
with them and receiving information from them.
 The "media" part: refers to an instrument of communication, like the
internet (while TV, radio and newspapers are examples of more traditional forms
of media).
Social media are web-based communication tools that enable people to
interact with each other by both sharing and consuming information.
Why Social media Branding??
1. A significant 86% of marketers said that social media was
important to their businesses.
2. By spending as little as 6 hours per week, 64%+ of
marketers see lead generation benefits with social
media.
3. 75% of marketers reporting positive results in terms of
traffic increase as one of the major benefits of social
media.
4. A significant 89% of all businesses that have a dedicated
social media platform as part of their marketing strategy
reported an increase in their market exposure.
5. More than half of marketers who have used social
media marketing for over 3 years reported an increase
in sales over that period.
How it works???

 People meet at different places.

(Social networks, blogs, forum)
 They share Contents.
(video, pages, pictures)
 They influence.
 They comment.
So Where to START???
Analysis - key to success
 Smart marketers constantly tinker with their
segmentation strategy, working tediously to ensure that
the right message is reaching the right people at the
right time. With the rise of so many platforms across the
vast social media landscape, this has never been more
important—or more challenging. The opportunity
certainly is ripe for reaching new audiences, but to do
so, you first need to understand where certain groups
are clustering.

 Finding Order out of Chaos
Getting a better understanding of Social Media
Demographics.
 Write place-Write People

 Every social network won’t be the right fit for your company. Your job is to
find the networks that align with your brand’s image. Otherwise, you’ll
struggle to make progress.
 Since Intellipaat's main audience are professionals working in industries. So
social media where people using it have good qualification will be a boon.
 For example linkdIn where 50% of the people are graduate will be a great
place to advertise while pintrest where most of the advertisement are
of jewelleries and fashion products will not be so effective.
Write Time

A 2012 Experian email marketing benchmark study across

all industries found that recipients are surprisingly active
late at night. Unique open rates averaged 21.7% from 8pm
to 11:59pm and 17.6% for 12am to 4am. Moreover, this late
night group was more likely to click-through, with open
rates of 4.2% and 3.2%, respectively.
So in case of sending a mail it is beneficiery to send a mail
in between these time.
Similar is the case for marketing using videos.
….to start with
We have to meet users on internet.
Answers comments left by users on multiple blogs.Read what they
say about Intellipaat.
Setting up collaborative tools
We should make sure to offer our customers to share with us about
our various courses.
Connecting With customers.
Giving 24X7 support is a great way to impressing people.
Giving epilogue and prologue.
Posting previous courses on youtube, announcing upcomming courses
on Facebook,Blog....
...to start with

Engage users to buzz.

Share and present about the courses and its benefits to bloggers in order to
engage a viral wave.

Share the success story.

People like to share and talk about the success stories. So it is a great way to
influence people and make an impact on them.It is the Stories that remain in
people's mind for a longer period of time.

Trigger the conversation.

Using Multiple tools...

 Leverage the effect by using multiple tools.

 One media or one profile is not enough to see the effect.
 It is the combination of multiple tools that will make the company
successful.
 Users will be attracted only if they see our engagement.
 We should never release our presence because communities need to be
animated.
Interacting at different platforms.
 Facebook
 Creating a page of our brand.
Interacting at different platforms.

 LinkedIn
 Creating a group about company employee.

 Youtube.
 Post helpful contents for users.
Interacting at different platforms.

 Twitter.
 Create an account and share useful links.

 Slideshare.
 Creating and posting useful presentation.

 Share with bloggers.

 Share with bloggers and keep them informed aboutr the happenings. They
are interested in news.
Key features to be advertised

 IMPORTANT
 Certification.
 Hands on experience with industry oriented projects.
 24X7 lifetime support and access.

..SHOULD BE
Faculty
Free upgrade etc
Most importantly
Follow conversation....
 Reading all conversations that are done about intellipaat.
 Participating in these conversation by replying and commenting.
 Response will be given quickly for a stronger effect.
...for measuring success

 Subscribe to Google alerts for the URLs/words one want to monitor.

 Creating Technorati account.
 Number of posts quoting or linking to intellipaat.
 Number of quality comments.