What is Desktop publishing?

It is the process of using the computer and

specific types of software to combine text
and graphics to produce documents such
as newsletters, brochures, books, etc.
Desktop publishing is a term coined after the
development of a specific type of software.
Before the invention of desktop
publishing software the tasks involved in
desktop publishing were done manually, by a
variety of people and involved both graphic
design and pre-press tasks which sometimes
leads to confusion about what desktop
publishing is and how it is done.
What is Graphic design?
It is the process and art of combining text
and graphics and communicating an
effective message in the design of logos,
graphics, brochures, newsletters, posters,
signs, and any other type of visual
communication.
What is Graphic design?
It is the process and art of combining text
and graphics and communicating an
effective message in the design of logos,
graphics, brochures, newsletters, posters,
signs, and any other type of visual
communication.
Graphic design jobs involve
the creative process of coming up with
the concepts and ideas and
arrangements for visually
communicating a specific message.
Basic Parts and Functions of MS Publisher
The illustration below consists of the
important tool bars in working with MS
Publisher Quick Access Toolbar Ribbon Page
Navigation Guides Page Sorter View and
zoom
Career in Desktop Publishing

Newsletter Designer
Many companies and organizations publish newsletters to keep
stakeholders up to date on services, products and events. These
newsletters can be aimed at an external audience, such as
customers, or an internal audience, such as employees. A
desktop publisher who works as a newsletter designer takes stories
that the editor designates for publication and tries to make them
fit into the newsletter in the most appealing way.
Career in Desktop Publishing

Font Designer
Fonts are the different sets of typefaces used in the
publishing industry for different publications. Some fonts
are specially suited for writing headlines and blocked
text, while other fonts are better used in articles and for
captions. When the right font for a printing application
can't be found, a font designer steps in to fix the issue. He
can either modify an existing font or build a font from the
ground up.
Career in Desktop Publishing

Graphic Designer
Graphic designers are responsible for laying out flyers, T-shirts,
banners, logos and other items used by both large and small
companies. A corporation about to launch a new product, for
example, turns to a desktop publishing graphic designer when it
wants a logo to catch the look and feel of the product.
Career in Desktop Publishing

Web Designer
Designing banners and ads for the web is different than designing
them for print, and some desktop publishing companies will
separate print design positions from web design jobs. Ads
designed for the web are sometimes interactive, which means
they perform some type of action when clicked on or hovered
over by the reader.
Tips in creating a Desktop
Publishing
1. Be Compliant
The first and most important tip is to be compliant!
Check your solicitation or bid specifications and make
sure to capture all that information. If the RFP says all
text must be single-spaced, Times New Roman then
you must use that! In Federal Bids this information is
typically in Section L while commercial bids may have
some information directly from a customer.
2 . Be Consistent

Second only to compliance is consistency in

importance for how we portray our documents and
our organizations.
3. Do Not Use Auto-numbering

If you work by yourself or if you are the last formatter

before the document is published then use auto-
numbering. If, however, you are working with a large
or dispersed team, particularly if they are on different
machines with possibly different operating systems
and versions of Word, then manually number your
document.
4. Do Not Modify Graphics in Word

Reviewers may (and have!) actually measure the type

in your proposal to winnow down the stack of
proposals to review and immediately disqualify you.
5. Be Speedy
Perhaps the most important thing in proposals, even
more important than getting it perfect, is getting it
done on time. You are often under an extreme
amount of pressure to finish the proposal quickly so
you want to use the features in Word to create
beautiful documents, fast.
6. Use Uniquely Named Styles
Once you have your uniquely named styles set up,
assign them quick keys and be extra speedy AND
consistent when formatting your documents.
7. Save and Save Often
Save multiple versions of a document. Save them by
hour if you are getting concerned about the stability
of the file. Veteran desktop publishers know that .doc
files sense when its almost delivery time and “blow up”
at inopportune moments.
8. Double Check Your Work
Work with “non-printing characters” turned on. This
option is hiding in a couple of different places
depending on your version of Word but is most likely
under “Preferences.” This allows you to see Section
breaks, paragraph returns, spaces, etc. and can be
invaluable in troubleshooting why something is not
doing what you want or expect it to do.
9. Over Estimate
Assume at least 1 page per minute for full color printing
and then double that time (if you can) for the unexpected.
Assume that it will take ~4 hours per graphic which includes
time to set up a template, do iterations, communicate with
the graphics resource, etc. Assume even with all the great
tools and new efficiencies your desktop publishers can
format ~8 pages per hour. Does that seem low? Maybe.
But like graphics it gives a little breathing room for the
unexpected.
10. Everything That Can Go
Wrong, Will Go Wrong
The only defense against Murphy is to plan as best you
can, prepare yourself and your team, and then to
know that something will always go wrong. If you are
prepared though, it will not go “horribly” wrong,
hopefully just “comically” wrong.
REFERENCES

 https://collegegrad.com/careers/desktop-publishers
 https://userpages.umbc.edu/~custen/MCS377/a%20Graphic%20De
sign%20and%20Desktop%20Publishing.htm
 http://www.depedbataan.com/resources/9/k_to_12_entrep-
based_desktop_publishing_learning_module.pdf