THE CAR RENTAL INDUSTRY

 the car rental industry is dominated by fewer than

10 big global players.

 they operate large and varied fleets of car in

thousands of locations.

 car rental includes more than just a vehicle,

amenities ,insurance and maintenance from an
integral part of any rental.
WHY CAR RENTAL?
They characterize the three main
reasons for renting a car :

 Commercial/business
 Leisure /social
 Replacement
 With lots of luggage
Key Markets
Globally operating car rental companies sell
their services directly to

 Public
 Travel agent ( individual and chains )
 Airlines
 Specialized car rental brokers
Class Type Transmission Aircondition
M Mini C 2/4 Door A Automatic R Yes
E economy B 2 door M manual N no
C compact D 4 door
I intermediate W wagon
S standards V van
F full size L limousine
P premium S sport
L luxury T convertible
X special F 4wheel drive
P pick up
J all terrain
EXTRA AMENITIES
 Cars can be equipped according to your clients particular
needs or for particular road conditions in certain areas
with, for instance:

a. Toddler and baby car seats

b. Roof luggage racks
c. Ski/winter equipment ,including ski rack ,ice scrapers
,all weather or snow tires and/ or snow chains.
d. On board navigation system
e. Mobile telephone
• SPECIAL REQUEST AND
SERVICES

• INSURANCE

• MAINTENANCE
HOW AND WHEN CAR RENTAL IS
DISTRIBUTED?

From the customer’s point of view there are three

ways to book a car :

1.Directly
2.Through travel agents and airline offices
3.Through car rental offices and their websites.