HUTCH

HUTCH
7 P’S of Service Marketing
Mix…

Product
Price
Promotion
Place
People
Physical evidence
Process
 Product
Company provides products like
• Postpaid connections
• Prepaid connections
• Dialing cards
• Hutch PCO
• Hutch Handy phone
 Product decisions

Branding Quality Features

• We must remember that Marketing is fundamentally about

providing the correct bundle of benefits to the end user,
hence the saying ‘Marketing is not about providing
products or services it is essentially about providing
changing benefits to the changing needs and demands of
the customer’
Price....
• The prices are Talk plans

being charged in
accordance with:

• The charges vary Prices

from region to
region. Roaming
rates
Services
Pricing strategies…
Penetration

Skimming Competition

Product line
• Pricing is the only mix which
generates a turnover for the
organization.
• The remaining P’s are the variable
cost for the organization.
• Price must support these elements of
the mix.
• Pricing is difficult and must reflect
supply and demand relationship.
 Promotion....

Promotion

Personal
Advertisement Hoardings Media Publicity Internet
selling
Promotion of product
Easy
recharge

Two two
Validity
talk
offer
plan
Promotion

Reducing
VIP no’s
rates
 PLACE
PLACE
•The hutch outlets are being situated
in various places in India which
includes 16 states.
•It has both postpaid outlets and
prepaid outlets.
 Andhra Pradesh
Punjab
West Bengal
Karnataka
Maharashtra & Goa
Tamil Nadu
Rajasthan
UP (E)
UP (W)
Kerala
Delhi
Mumbai
Haryana
Physical Evidence….
Before and
After sale
documents

PHYSICAL
EVIDENCE

Sim cards Bills

 People
People are important because:
– Providing a service, rather than selling a
product.
– Quality of personal relationships between
company and clients becomes vital.
– New staff needs thorough training and
constant monitoring.
– Staffing costs the highest cost
– Recruiting specialist staff time
consuming and expensive.
– Strategies and tactics for recruiting, training
and safeguarding relationships.
 Higher
managers

People Include...
Middle managers

Lower managers

Others like:
Technicians
Dealers
Other Employees (BPO Employees)
 Process
• That “P” of marketing mix

which let customers get the best of

the products
Process of taking a postpaid connection
Go to Hutch Shop

Choose a product (Say Postpaid connection)

Pay the appropriate fees

Take the Respective product (Like SIM Card in this case)

Avail the facilities

Give the feedback

 Suggestions
• The charges should be less
• The outlets should be opened in the
small towns also
• No. of Hutch PCO should be raised
• More schemes should be introduced
• Customer satisfaction should be
there
THANK
THANK YOU
YOU