• A hybrid of old and new marketing tools

• It focuses on using key leaders to drive your

brand’s message to the larger market.
• Influencer marketing often goes hand-in-
hand with two other forms of marketing:
social-media marketing and content
marketing.
• Overcome market noise
• Overcome market objections
• Learn about RFIs and RFPs
• Gain insights into customer needs
Hierarchy of effects
Dunkin’ Donuts on National Donut Day
Sony’s Xperia Z5 on Instagram