Southwest

Airlines
Group-9
Ajay Aditya
Akshay kumar
Manimaran
Jacob
Saran
Govind
 Founder: Herb kelleher

“Keep costs low and sprits high,

and people of southwest airlines will
keep LUV in the air”
 COMPARISON

South-west airlines (short routes)

Other airlines (long routes)
 What makes
Southwest
airlines unique?
• The Crew Actually Seems to Enjoy Your
Company

• It’s a Choose-Your-Own-Seat Adventure Every

Time

• Bags Fly Free — Even in Today’s Industry

• You’ll Never be Charged for a Change of Plans

•  You Can Watch Live and On-Demand TV —

For Free
4

•  Fantastic Rapid Rewards Perks

 Trade offs of southwest airlines are of 3 levels:

Trade offs • Functional: Responsibility for handovers and interacting with

nonoperational departments

• Decision making: Specifies long and short-term decisions

affecting day of subsequent operations

• Individual process: Responsibility for a route, an airport, or a

season.
Trade offs

• Affects costs and customer satisfaction

• Influences costs and asset utilization

• Alters the hidden costs of flight buffers

• Affects process efficiency

• Influences customer loyalty and preferences

ADD A FOOTER 6
Why imitating southwest airlines is
easy?

Few suppliers in the industry

Little room for differentiation

Heavy overhead costs, hence, there are fewer options to do things differently and still
make a profit

When an airline does something successful, others quickly follow

Imitation helps to maintain status quo among competitors that follow each other but
rivalry is still maintained.
ADD A FOOTER 7
Thank you

Resources:
https://www.bcg.com/publications/2017/aviation-operations-inside-airlines-struggle-balance-profitab
ility-performance.aspx
https://thepointsguy.com/2016/10/6-ways-southwest-airlines-stands-out/
https://www.investopedia.com/articles/investing/061015/how-southwest-different-other-airlines.asp
https://www.coursehero.com/file/plhhuk/2-Why-is-there-a-lot-of-imitation-in-the-airlines-industry-and
-how-does-this/
https://www.slideshare.net/prasant26/so-31809083