 GROUP NO 9

 Saran
 Akshay kumar
INDIGO  Ajay Aditya
AIRLINES  Govind Venugopal
CASE  Jacob Naveen
 Manimaran
  Pricing is the key parameter as low-cost airlines were
cheaper than full-service airlines.
HOW IS LOW  It was easy to manage the low-cost airlines as they don’t
COST CARRIER offer business or first class since these two options
require too much space and resources thereby
DIFFERENT maintaining costs becomes low.

FROM FULL-  Low cost airlines ensured to cover more routes at

greater pace compared to full-service airlines.
SERVICE
 Through lost cost airlines are less comfortable (leg
AIRLINES? space, seats) etc. but it doesn’t matter for Indigo
operating in India as people travel for short time so this
things are least concerned.
HOW INDIGO BECAME PROFITABLE IN INDIAN CIVIL
AVIATION INDUSTRY?
Indigo airlines never owned aircraft
but instead leased the aircrafts
from intermediaries thereby
reducing the average age of the
aircraft to(2-3 years) compared to
others (6 years) which meant less
tear down better management.
Indigo used single type of
aircraft and kept on adding
same aircraft i.e. new one in
every 6 weeks.
Indigo preferred airbus
instead of Boeing aircraft for
better fuel efficiency
Indigo ensured to follow
shorter trajectory for landing
It ensured to connect to
thereby saving 106 gallons of
different routes by not
fuel in each landing and also
involving main hub which
ensured to manage fast
others didn’t do thereby
turnaround to save time on
providing more flight routes
ground and fly more hours in
air.
Indigo focused on following points:-

Better route planning & time management

Managing its fuel efficiency

ANALYZE THE CAPABILITIES

Better training and operations OF INDIGO. ARE THEY A KEY
SOURCE OF SUSTAINABLE
COMPETITIVE ADVANTAGE?
Maintained average fleet age

Salary structure - Unbelievably low.

value added services- Advance check in, stair free ramps etc

As a result of above key factors indigo has managed itself to be a

competitive low-cost airline in the Indian market
ANALYSE
CURRENT
 Indigo ensured that its flights always operated on time
STRATEGIC by spending least time during landing and take off and
POSITION OF flying more hours in air.

INDIGO. IS  During cleaning of aircraft while layoff period indigo

ensured to involve their customers to help them to clear
THERE ANY aircraft faster so that it can go faster to air.
CHANGES IN  During 2011 when kingfisher was forced to exit business
indigo played smart and acquired their pilots and saved
COMPETITIVE the training cost to a certain extent.
STRATEGY
SINCE 2006?