1. Dr.

Lars Perner explains that as well as the study of how products are
purchased, consumer behavior also involves their use and ........., since many
environmental problems result from the latter.

(a)  disposal

(b)  disturbance

(c)  perusal

(d)  reuse
2. Consumer behavior involves services and ideas as well as ......... products.

(a)  durable

(b)  malleable

(c)  marketable

(d)  tangible
3. Product use is often of great interest to the marketer, because this may
influence how a product is best ......... or how we can encourage increased
consumption.

(a)  inventoried

(b)  manufactured

(c)  positioned

(d)  stationed
4. Since new products are usually initially adopted by a few consumers and only
spread later and gradually to the rest of the population, companies that introduce
new products must be well financed so that they can stay ......... until their
products become a commercial success.

(a)  aboard

(b)  abreast

(c)  afloat

(d)  aloft
5. Which of the below concepts is a component of the definition of consumer
behavior given in the text?

a.  acquisition phase         

b.  marketing concept    

c.  segmentation

d.  exchange processes       

e.  consumer primacy.

The answer is d, exchange processes.

6. Product differentiation is almost always associated with which of the following
concepts?

a.  product positioning    

   
b.  segmentation       

c.  environmental analysis

d.  pricing                          

e.  none are correct

The answer is a, product positioning.

7. Face to face communication is possible in _____________ .

(a) Advertising
(b) Sales Promotion
(c) Personal Selling
(d)Publicity
8. In advertising, the advertiser is called ____________.

(a) Client
(b) Account
(c) Customer
(d) Agency
9. The 4 Ps of marketing mix are __________, place, price and promotion.

(a) Packaging
(b) Product
(c) Physical distribution
(d) People
10. Promotion is also called _________.

(a) Marketing Communications

(b) Sales promotion
(c) Publicity
(d) Free price offs.
11. Inbound and outbound are two forms of _______________

(a) Telemarketing

(b) Direct Response

(c) Catalogues

(d) Direct Mail

12.  _____________ ratings are tracked by INTAM & TAM.

(a) Television

(b) Press
(c) Outdoor
(d) Cinema
13. According to a Harvard psychologist, people tend to remember at best
_______ brands in crowded product categories.

(a) 10
(b) 5
(c) 7
(d) 3
14. ______________ is trying to place a meaningful unique aspect of your brand
in the minds of people.

(a) Personality
(b) Image
(c) Positioning
(d) Profiling
15.  Incomplete task is better remembered than complete task this is called _____
(a) zeigernik effect (b) halo effect (c) subjectivity
16.  __________ is based on trial and error learning.
(a) instrumental conditioning (b) classical conditioning (c) cognitive learning