By: Shilpa Chadichal

 Case Analysis (Group) : 10 mks (two cases)

 Surprise Class test : 05 mks (objective type)
 Simulation : 10 mks
 Mid Semester Exam : 20 mks

 Total Marks--------- : 45 mks

 Overview:
 The decision content includes marketing, product
development, traditional and web sales channel,
human resource management as well as the
fundamentals of finance, accounting, and
operations.
 You will start a new firm, which will enter the
……xyz………… business.
 The firm will be introducing a new line of
………..into three national markets.
 Your goal is to build a profitable company.

 Target Market :
 There are three market segments to serve in
the ….. market. Each segment has different
needs and requires a different marketing
strategy to appeal to it.
 In order to provide the seed capital, your
executive team will invest money in your own
firm by selling stock to yourselves. You will
invest ……….amount in the first quarter and
then another …….amount in the next 2
quarters.

 Later on, you will be able to receive up to

……amount in additional investment from
Venture Capitalists as well as a conventional
loan from the bank.
 The balanced scorecard is the most important
measure of your firm's total performance.
 It evaluates your performance in all areas of
business to produce a total score.
 You will be able to watch your score
throughout the exercise.
 Market Survey
 Goals and Strategy
 Brand Design
 Ad Copy Design
 Ad Placement
 Price and Priority( sales priority)
 Sales Offices
 Sales Staff
 Web Centre
 Web Sales and Support
 Web Productivity Tactics
 Company or target markets
 Productivity
 salary
 Health
 Vacation
 Pension
 Total cost
 Plant Capacity
 Operating Capacity
 Production Scheduling and Inventory Control
 Factory Projections
 Beginning balance
 Balance sheet

Performance evaluation :
◦ Market share reports.
◦ Sales Reports
◦ The brand judgment measures how much a market
segment likes the design of each brand on a scale
from 0 to 100. The ad judgment will help you
analyse the quality of your ad designs.
◦ Competitors' Brand Designs.

◦ Final Performance Score