External Environment Analysis

Sarmad Saleem
FA16-BBA-173
Vission Statement:
To grow as a dynamic, innovative and market driven domestic manufacturer and
distributor, with footwear as our core business, while maintaining a commitment
to the country, culture and environment in which we operate.

Mission Statement:
To be successful as the most dynamic, flexible and market responsive
organization, with footwear as its core business.
Political Factor:

Threat
Economic Factor:

opportunity.
Legal Factor:

Threat.
Technological & Demographic Factors:

Opportunity
Social Cultural Factor:

Opportunity & Threat