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Session 5
Session 5
What rules should be applied to migrate customers up and down the hierarchy?
Market segmentation
Sales forecasting
Activity-based costing
Data Mining
https://www.youtube.com/watch?v=K8Hte8KXuf4
https://www.youtube.com/watch?v=sbboWo-w0ZM
Overall, ABC serves CPM in a number of ways:
1. When combined with revenue figures, ABC tells you the absolute and relative
levels of profit generated by each customer, segment, or cohort.
2. Establish whether customization and forms of value creation for customer pays
off.
The focus is to look for target variables and associated predictor variables
Model is built.