7 P’s

The 7 P’s are very important in Online Agri Market which can make a
big difference in a successful online market.

Product:
• The product offered will be very convenient to use as most of the farmers
are not tech friendly.
• The portal will be available in several language all together and a user can
switch the language as per his convivence making it user friendly.
Price:
• We won’t be charging from farmers of using our portal rather we will gain
profit from the buyer that to very minimal charges.
Promotion:
• Our promotional activity will be conducted in marketplace where farmers
visit to sale their produce and in village haats.
• They will be educated about the offerings and basic tutorial will be
provided on sight.
• This will help in maximising the reach of our promotional campaign.
People:
• We will outsource people for content writing from different language
understandings.
• Our online portal will also have online support in different major languages
and users can interact with our back-end customer support team through
online portal.
Place:
• Our website will be the place where our customers will meet, interact and all
transaction will take place.
• The site outlay and ease of using will be our USP.
• The content which will be available in multiple regional languages with educative
videos, images, photos, layouts will help our visitors to maximise our numbers.
Process:
• The ability to handle large number of visitors on our website will be a challenge.
• To solve this problem, we will be educating people at ground level and teaching
them all the necessary steps and functioning of the portal which will help to
reduce traffic on the website.
• This will also help us in building our brand as farmers easily trusts people from
their own society rather than learning from websites and virtual portals.
Physical Evidence:
• In online business, it is difficult for a customer to understand how a
offering is going to benefit them.
• We will communicate our offerings to the farmers through educating them,
organising meetings on village levels with help from local people.
• Videos on how they can maximise their produce without putting extra
money and efforts.
• This will help us to communicate efficiently with our potential customers.