Creative Design Process:

A Product Design Perspective

Folasayo Enoch Olalere

“If you can’t describe what
you are doing as a process,
you don’t know what you’re
doing.”

William Edwards
 PRODUCT DESIGN

is about the
MEETING
NEEDS PROCESS
SOLVING
PROBLEMS

IMPROVING
SITUATIONS

SUSTAINING CULTURAL
VALUES

ENHANCING CULTURAL PRACTICE

Design
Process
Research Process

pr o b lem
i t i on o f
Recogn

Identification of needs

Discov
er y of s it
uation
  Generate realistic
ideas (Ideation
Sketches)
 Evaluate ideas against
Criteria
 Idea development
 Final design &
Detailing
 Technical drawing
 Computer-Aided 3D
Design
v
 Testing
Prototype
 SWOT Analysis
 Design  Material  Intellectual
Selection Property
Statement Design  Model or  Mass
 Design Concep Prototype Production
Objectives t
 Design Criteria
 Target Market
Example 1
 Situation Recognised

Cozy Mug

Keeps drinks warm by reducing

heat lost by Conduction &
Radiation
Idea Construction

Handle-Free Mug
 Design Criteria

Double Wall Thermal Insulated clay

(Reduce heat transfer composition
by Conduction) (Poor conductor of heat)

Glossy Surfaces Suspended Base

(Reduce heat transfer by (Reduce heat transfer by
Radiation) Conduction)
 Final Prototype
IP No.: MY-13-00342-0101

Working Model (POP)

v

POP Mould
Example 2
Situation Recognised

Drinking with left hand

Right-Hand Mug

Technical Drawing 3D Model

 IP No.: MY13-00340-0101

Rapid Prototype

Final Product (Mug)

Mould
Example 3
Situation Recognised

Boring Exercise Bike

Creative Exercise
Kit
 Exercise
Kit
The exercise kit is an exercise cycle designed to make cycling exercise more fun
and also enhance creative cognitive process. The two pedals of the exercise cycle
were designed to revolve in an opposite direction at a constant axis, which is an
unusual movement in cycling aimed to create an unusual experience. According to
Ritter et.al (2012), diversifying experiences or in order words creating an unusual
experiences help people break their cognitive patterns, which enhances creative
cognitive process that leads them to think more flexibly and creatively. Hence, this
invention is a stimulating attempt to enhance creative cognitive process.
The product was registered with the Intellectual Property
Corporation of Malaysia (Reg. No:MY13-00339-0101) and also
exhibited at the International Technology Expo Exhibition in
Malaysia in 2015 (ITEX'15) and the invention was awarded a
Gold Medal.
Product IP No: MY 13-00339-0101

v
 Won Gold Medal at the
26th International
Invention & Innovation
Exhibition (ITEX2015)
 Importance of taken students
through the process

Develop their critical thinking ability

Teach them how to transform
information into creative output
Train students to pay attention
Apply creative skills with
entrepreneurial mindset
Shift
their focus to both product &
process
 Evaluation based on the
process

2. Sketches
3. 2D technical
Drawing
4. 3D Product Design
(CAD)

v
6. Design Report

1. Presentation 5. Finished Model

panels or Prototype
 Assessment Criteria
No. Deliverables Assessment Criteria Marks

1 Research · Basic understanding of design concept

Process
· Understanding on subject matter
(Panels)
· Ability to identify design issue/problem and
develop a profound design statement
· Demonstrate a clear concept selection
· Communication skill through Panel
presentation
· Identification of design criteria
2 Sketches · Basic shape and form exploration
· Demonstrate a clear visual communication
of idea(s) through sketches
· Elaborate mind-mapping
· Creativity and visual communication
3 2D-Technical · Ability to technically illustrate product idea
Drawings · Product detailing &
· Elevation drawings
· Accuracy in Measurement/dimensioning
 Assessment Criteria

No. Deliverables Assessment Criteria Marks

4 3D Product · Ability to clearly represent all product

Design features
· Ability to address the design criteria
· Proportion to scale
· Rendering
5 Model or · Material selection
Prototype
· Product usage
· Surface furnishing
· Appropriateness of technique used
· Aesthetic
· Model/Prototype quality
6 Design Report · Product Understanding and performance
· Clarity on Market trends
· Clarity of SWOT Analysis
· Innovative contribution (Intellectual
property)
· Identification of appropriate mass
production technique
Thank You