Marketing Channel

Management
Competitor Channel Advantage
Submitted by: Group 10_ Section B
Channel Advantage by our Competitor
• Two closest product competitor in frozen category which sells ice
cream and happy treats (frozen foods) are –
1-Havmor (Ice-cream)
2-McCain (Frozen food)
• Selection of competitor is based upon similar product option, revenue
generation, customer preference and distribution channels.
 Channel advantage of our competitor ice-cream
Basis (Channel advantage) Amul (Chosen firm) Havmor

Relationship with channel members Medium High

Availability of frozen category Easily available Easily available but customer prefers
product in each channel Amul

Synergy between channel partner Low Medium as less franchise stores

Company franchise stores More Less

Dependency on channel partner High dependency Medium level

Channel advantage of our competitor frozen foods
Basis (Channel advantage) Amul (Chosen firm) McCain

Relationship with channel members Medium High

Availability of frozen category Easily available Wide availability and customer

product in each channel preferred

Synergy between channel partner Low Only sold through Modern formats
and retailers

No of products Less More

Dependency on channel partner Medium High