DEMYSTIFYING THE

DEVELOPMENT OF AN
ORGANIZATIONAL VISION

BY. MARK LIPTON

Vision benefit for organization

1. Enhances a wide range of performance

measure
2. Promotes change
3. Provides the basis for a strategic plan
4. Motivates individuals and facilitate the
recruitment of talent
5. Helps keep decision making in context
 What is vision?

“a future representation “where we are going?”

of an organization”

“What we want to be?”

 A vision must give people the feelings that their

lives and work are intertwined and moving
toward recognizeable, leitimate goals
What is vision? (2)

Srateg
y
Mission

Culture

VISION
VISION
Why do Visions Fail?

The walk doesn’t match the talk

Irrelevance

Vision from a rearview mirror

And ideal future irreconciled with the present

Lack of creative process

Poor Management of Participation

Complalency