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Communicate the 4 Ps

– Explain the PURPOSE (why)


• Why are we doing this?
• What would happen if the organization didn’t change?
• How will team members benefit from the change?

– Describe the PICTURE (what)


• What will the other side of the change be like?
• How will the organization become more effective as a result of the change?
• What is changing and what isn’t?

– Lay out the PLAN (how)


• What is the plan for getting where we need to go?
• What is going to happen over the next X months?
• What happens first, second, third?

– Allocate the PART (who)


• What is the plan for getting where we need to go?
• What is going to happen over the next X months?
• What happens first, second, third?

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