Professional Documents
Culture Documents
MJ
MJ
JAYASHREE
CHATTERJEE
UG 2
DEPT.- MASS COMMUNICATION &
JOURNALISM
ENROLLMENT NO.- UGSNU1900377
THE
JOURNEY OF THROUGH PEPSI ADVERTISEMENT
MICHAEL
JOSEPH
JACKSON.
In November 1983
One
year after ‘Thriller’ was released , Michal
Jackson struck a $5m Partnership with
Pepsi to became the first of stars to front
campaigns for the the brand. Jackson
moonwalked and boogied in Pepsi‘s The
New Generation’ TV spot, which Feature
a reworking of the track Billie jean.
In the year of
1984
• our beloved Michael Jackson suffered
second and third degree burns
on his scalp while filming a Pepsi
commercial.