MEDIA PLANNING

AND
MANAGEMENT
EVALUATING TELEVISION MEDIA
BUYING
1. Dysfunctional Card Rate
2. Secondary and Effective Rate
3. Deal Composition
4. Cost Per Rating Point (CPRP)
5. Reach Delivered by the Buy
6. Visibility Spots
7. Bonus Percentage
8. Upgrades and Spot Fixing
9. Sponsorships
a. High TRP Programme Sponsorship
b. Highly Promoted Programme Sponsorship
EVALUATING PRINT MEDIA BUYING

1. Discount on Rate Card

2. Negotiated Rate
3. Cost Per Thousand (CPT)
4. Market Share Incentives
5. Readership vs. Circulation Track
6. Growth Rate Incentive
7. Combination Rate Incentive
8. Full Page Discounts and Size Upgrades
9. Discount for Colour Ads
10. Date Flexibility Incentive
11. Positioning
12. Innovations