Case

Study:
Telkomsel
Week 3
Group 5
Group Member
Dea Adivanessa 0911174000048
Aura 0911174000064
Arya Anoraga 0911174000068
Khadijah Al Husna 0911174000095
Dani Bregas 09111948008002
Bart Bax
Organization Structure
01.
Vision
Be a world-class trusted provider of
mobile digital lifestyle services and
solutions
02.
Mission
Deliver mobile digital services and solutions that
exceed customers expectations, create value for
our stakeholders and support the economic
development of the nations
The 4 Perspective
 Finance
Objectives Measurement of Time Primary Responsibility
Target Expectati
ons
Increase on Increasing Revenue Yearly Financial and Marketing
Revenue Growth on Telkomsel Management
Products and
Services
Increase on Increasing Investment Yearly Financial and Operational
Investment Activity Management
Increase Return on Increasing Return on Yearly Financial and Operational
Invested Capital Invested Capital Ratio Management
Increase on Asset Increasing Asset Yearly Financial and Operational
Growth Ratio Management
Increase Return on Increasing Return on Yearly Financial and Operational
Assets Asset Ratio Management
 Customer
Area Of Objectives Measure Of Target Time Expectation Primary
( customer ) Responsibility
customer satisfaction obtained from annual product Marketing team
customer surveys launch
both online and
distributing
questionnaires
manually at
Telkomsel outlets
customer obtained from everytime a product marketing team
relationship customer or services are
feedback and delivered
responses

Image and obtained by weekly schedule marketing team

Reputation browsing the social
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 Internal Business
Process
Area Of Measure Of Time Primary
Objectives Target Expectation Responsibility
( Internal )
Employes Employee 1 Year HRM
Condition satisfaction at
work
Employes Low Employee 2-3 Year HRM
Loyalty Turnover Rate
Service For - Complete 6 Month HRM
Customer Problem with
Customer
- On Time
- Personal Touch
 Learning and Growth
Area objectives Measure of targer Time expactations Primary
responsibility
Learning and growth
Innovation and 1. Rebuild the Operational
rejunvaion recharge process manager
for simcards
2. Release
Telkomsel in 2 years
Malaysia
Business expansion 1. Expansion in Marketing manager
service for
customers from
Indonesia 1 year
2. Create more CREDITS:
awareness among
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 Learning and Growth
Initiatives
Rebuild the recharge process for simcards. Telkomsen needs to build the system
that you can recharge a prepaid simcard without take the simcard out of the
phone. This can be done by registering all SIM cards in the system. If the SIM
card needs to be upgraded, this can be adjusted in the system so that the
customer immediately has extra data.
Release Telkomsel in Malaysia. This can be done to adjust all the data to the
regulations of Malaysia. After that, Telkomsel needs to place BTS so people
can connect with Telkomsel
Expansion in service for customers from Indonesia. Inform customers when better
bundles / subscriptions are available. Besides that, the customer service of
Telkomsel needs to create a livechat to help the customers. By using the live
chat, customers are helped within two minutes.
Create more awareness among Indonesian people. The marketeers need to create
better marketing campaigns among the people. First Telkomsel has to
CREDITS:
investigate which part
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Telkomsel
Strategic
Map
Finance Increase on Increase on Increase Return
on Invested
Increase on Increase
Return on
Revenue Investment Capital Asset Assets

Customer customer customer Image and

satisfaction relationship Reputation

Internal
Business Employes Employes Service For
Condition Loyalty Customer
Process

Business
Learn & Innovation and
rejunvaion
expansion
Growth
INTRODUCTION
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than our Moon. The
planet’s name has nothing to do
with the liquid metal, since it
was named after the Roman
messenger god, Mercury
 CONCEPT 1 CONCEPT 2
Venus has a beautiful name Mercury is the closest
and is the second planet planet to the Sun and the
from the Sun. It’s terribly smallest one in the Solar
hot—even hotter than System—it’s only a bit
Mercury—and its larger than our Moon. The
atmosphere is extremely planet’s name has nothing
poisonous. It’s the second- to do with the liquid metal,
brightest natural object in since it was named after
the night sky after the the Roman messenger god,
Moon Mercury
 WHAT IS THIS TOPIC
ABOUT?

MERCURY VENUS JUPITER

Mercury is the Venus has Despite being red,
closest planet to beautiful name Mars is a cold
the Sun and the and is the second place, not hot. It’s
smallest one in planet from the full of iron oxide
the Solar System Sun. It’s terribly dust, which gives
—it’s only a bit hot, even hotter the planet its
larger than our than Mercury reddish cast
Moon
 FEATURES OF THE
TOPIC

MARS MERCURY VENUS JUPITER

Despite being red, Mercury is the closest Venus has a beautiful Jupiter is a gas giant
Mars is actually a cold planet to the Sun and name and is the and the biggest planet
place. It’s full of iron the smallest one in second planet from in our Solar System.
oxide dust, which our Solar System—it’s the Sun. Its It’s the fourth-
gives the planet it only a bit larger than atmosphere is brightest object in the
reddish cast our Moon extremely poisonous sky
TOPIC DATA Mercury

Pluto

If you want to modify this graph, click on

it, follow the link, change the data and
replace it
 EXAMPLES
MARS
Mars is actually a cold
place. The planet is
full of iron oxide dust
SATURN
Saturn is a gas giant,
composed mostly of
hydrogen and helium

VENUS MERCURY
Venus has a beautiful Mercury is the closest
name and is the planet to the Sun and
second the smallest one
planet from the Sun

JUPITER NEPTUNE
Jupiter is the fourth- Neptune is the fourth-
brightest object in the largest planet in our
sky Solar System
 SCHEDULE
Lesson 1 Lesson 2 Lesson 3 Lesson 4

January

February

March

April

May
 THANKS!
Does anyone have any questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com

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