Reported by: Rendz Pamela T.

Ramirez

EVALUATION OF REFERENCE SERVICES:

MANAGEMENT

ORGANIZATIONAL PERSONNEL PROGRAM FUNDING FACILITIES PUBLICITY

STRUCTURES STRUCTURES and
PUBLIC
RELATIONS
 Organizational Structures
Director

Chairman

Chief Librarian

Vice-Chairman

Circulatio Periodica Referenc Graduate Marine Acquisiti

n l e Section Section ons
Librarian Librarian Librarian Librarian Librarian Librarian
Vice- Vice- Vice- Vice-
Vice-
President President – President – President -
President Quality
– Human Academic Administra
– Finance Management
Resource Affairs tion
 Organizational Structures

The Librarian works within at least two

organizational structures: that of the library and
that of the larger institution. Both organizational
structures have the potential to facilitate or
hinder instructional efforts. The successful
Librarian learns how to maneuver within the
structures, determine how and where decisions
are made, and influence those decisions.
 Personnel

Regardless of the organizational structure, staff

members with appropriate education, experience and
expertise are needed for an instruction program to be
successful. Without appropriate personnel, designing
and implementing instruction is impossible.

In 2007, the ALA/ ACRL Instruction Section produced

the Standards for Proficiencies for Instruction
Librarians and Coordinators, which articulated core
proficiencies for coordination in 12 categories.
 Personnel
Administra Assessment and Communic
tive ability evaluation skills ation skills

Curriculum Information
literacy
Instructional
knowledge integration skills design skills

Leadership Planning Presentati

skills ability on skills

Promotion Subject Teaching

skills expertise skills
 Program Structures

The particulars of program structures

are somewhat dependent on the type
of library, whether a library is academic,
school, special or public.

Factors to consider in pursuing an

instruction program:

Political environment
Administrative support
Degree of inter-departmental and
inter-institutional cooperation
 Funding

All aspects of designing,

implementing and managing a library
instruction program will require
financial support. A library
instruction program must have
ongoing funding to accomplish the
program’s goals and objectives.
Funding is needed for staff,
equipment, supplies, facilities,
instructional materials, promotion
and marketing and training. Without
money, not much happens.
 Facilities
Spaces in the reference room,
microforms area, and other
locations in the library may also
serve as instruction spaces as
demanded by the instructional
needs of a particular group of
learners.
Space for storage is necessary for
equipment and supplies as well as
instructional materials already
duplicated and awaiting
distribution.
Spaces for preparation is needed for the
development of instructional materials,
for testing new technologies, and for
duplicating materials.
Staff of the library instruction program
must have office space and equipment to
complete their tasks effectively and
efficiently.
Publicity and Public Relations
The promotion and
marketing of instruction
involves educating potential
users regarding the
availability of instructional
services and convincing
those users to take part in
the instructional offerings.

Word of Broch
mouth ures

Signag
Logo e

Newspaper
Library
advertisem
ents Web page

Persona
l letters
Reference:
Bopp, R. E. & Smith, L . C. (Eds.). (2011). Reference and Information Services. (4th
Ed.). Santa Barbara, California: Libraries Unlimited.

- Finish –
- - Thank you --