Setting the context

The context
• The first six months of FY20 have been one of the most toughest periods for the auto
industry
• The only silver lining being the launches of MG Hector & Kia Seltos
• Approaching the most important period – the festive season

Going Forward
• Historically it has been seen that the festive season brings about the buoyancy in
the market
• Leveraging this sentiment to increase footfalls into the showrooms thereby leading
to sales
The Objective

• To leverage the festive sentiment

by creating a buzz in the market
with a contest
• Use the contest to drive footfalls
into the showroom
• Initiate test-drives for the vehicle
thereby creating interest in the
product
Investment:
Rs. 21 Lacs