IEMM 12 Group 6

MANAGING CORPORATE PERFORMANCE

Lecturer: Prof. Ugut.

Strategy Map of Microsoft

1. Peter Christopher
2. Vicko Pratama
3. Ricca
4. Salshabila Rahmania
 MAXIMIZE PROFITABILITY

REVENUE GROWTH COST REDUCTION

Improve
Increase market
competitive Decrease research
share in
position in video and Development Financial
software market
game industry cost

Attract and Low Customer

retain more customer Value
customer service
Reduce unit
complain
cost

Create more
Market applications Reduce Increase Internal
Software to aand Improve marketing efficiency of Process
younger enchance customer and supply chain
Generation innovative service advertising and software
technology expenses engineerss

Organizational Learning and

Human Capital Information Capital
Capital (culture, Growth
(skills, training, (system, database,
alignment,
knowledge) network)
leadership,
teamwork)
 STRATEGY MAP BALANCED SCORECARD ACTION PLAN

Objective Measurement & Target Initiative

- Increase market share in - Increase 10% of the market share - Release an improved
mobile and computer software in mobile and computer software version of mobile and
market market computer software
FINANCIAL

- Improve competitive position in - Control 50% of the cloud industry - Release an improved
market version of cloud software
cloud industry
- Decrease research and - Outsource additional task
- Decrease research and development cost by 10% to well-educated
development cost for sectors international workers
other than software and cloud
industry

- Market computer software to - Offer a low-cost cloud-based

- Increase sales of computer computer software to college
younger generation software to college students by students
20% per year;
CUSTOMER

- Maintaining good
- Create more applications for - Added 20,000 new applications to
VALUE

relationship with a third-

windows phone users phone users party software developers to
contribute

- Improve customer service in - Reduce costumer service - Create a dedicated customer

complaints by 50% per year service hub for every
international market
international market

- Eliminating the lowest

- Reduce marketing and performing advertising
advertising expenses - Reduce advertising expenses by a expenses
total of $ 1 billion
INTERNAL
PROCESS

- Shut down low performing

- Increase efficiency of supply locations in the supply chain
- Increase supply chain efficiency by
chain 15% per year - Implement training programs
focused on productivity
- Increase productivity of - Productivity rate of software
software engineers engineers increase of 10% per
year

- Focus on creating corporate

- Improve employee job culture that is innovative
satisfaction - Decrease employee turnover by - Offer a management-training
LEARNING &

10% per year program for most promising

GROWTH

- Improving training of entry level employees.

employee - Increase internal promotions rates
by 20%
Microsoft Practice
• Primary practice:
-Strategy: diversification -> acquired Nokia
device
• Secondary practice:
-Innovation: Microsoft cloud “Azure”, azure
twins, azure sphere, dynamic 365
-Leadership: a CEO that having background
from electrical engineering