ENGR 400 Corporate Dynamics for

Engineers

(4th July 2017)

Dr. Eşref Ünsal

(Lecture 2)
• Your own SWOT analysis for an interview
• Your weaknesses (should be credible but
not major), for example:
– international exposure
– experience
• The reason of your existence is to make
the shareholders richer (Shell, Lensbury
Club 1989)

• Nowadays sustainability, ecological and

social concerns are also very important
• You should be customer-oriented and
develop empathy
– for your boss at work and
– for your partner/children at home,
but, make sure that you survive to do all of
this.

Managing yourself and others is a matter of

balances/trade off’s
• Loyalty to the boss is very important
• Study your boss well

Managing your boss/supervisor:

• Your job is, within reason, to make
him/her happy
(Informing the boss is very important, at all
times, under all conditions, find a way)
• Most companies draw career paths for the
young people early on
• Most of these career paths are steeper for
the management candidates than the
technical paths
• The CEO of Über was recently forced to
resign, by the Board of Directors for not
being able to manage the ‘’larger ÜBER
company’’ that resulted.
• Competition Council to avoid
monopolies, competition requires
– Large no of companies
– Free information flow

– Market Control investigations of US State:

– Rockefeller Group (Oil)
– Microsoft

– Recently Google was penalized by EU

Competition Authorities
• Alfred Sloan, the famous CEO of GM
(Jan 30th 2009 | Online extra)

• “Gentlemen, I take it we are all in complete

agreement on the decision here,” he started, and
everyone nodded their heads in agreement.
“Then,” he went on, “I propose we postpone
further discussion of this matter until the next
meeting to give ourselves time to develop
disagreement, and perhaps gain some
understanding of what the decision is all about.”
• No of customer visits per day in an oil
distribution company, demanding and
challenging task
• Build up personal credit with HR
department, influencing assignment
locations
• Personal credit with other departments
• Watch out for cobras, companies retain
them for a number of reasons.
• Take a position in a discussion or a
decision, do not stay colorless. Be
opinionated. Why?