P3 - Craigslist Redesign

Team 13
Milan Patterson
Shumi Marondera
Brad Williams
Harrison Rogers
Connor Walls
Project Description
Evaluate the main pages of Craigslist and redesign
by utilizing visual design and usability principles to
improve styles and content visibility.
The Problem
● CraigsList is out of date, and not
very easy to find what you are
looking for.
● The overall look of the site dates
back to the 1990’s.
Craigslist
Heuristic Evaluation Severity Rating

● The pages was difficult to navigate 3

● Pages were cramped 3

● Had unlabeled buttons 3

Mood Boards
We gathered design ideas from each of our mood boards and then used them on
the mockup/ final design.

● Used to make a style guide

● Shows graphically the colors and font used on the website
Mood Boards (cont.)
Style Guide
● Soft Blue color with light
gray and white
● Segoe UI Historic and
Roboto Fonts
● Subtle background gradient
● Line type
○ Straight
○ Even Thickness
○ Rounded corners and
ends
Proto Persona
Mockup
Mockup cont.
Desirability Testing
Card Sorting Terms Positive Negative

Clean Original Practical Simple Balanced

Cluttered Conventional Impractical Complex Imbalanced

Creative Cheerful Logical Inviting Visually-pleasing

Boring Gloomy Confusing Offensive Visually-

displeasing
Feedback
Original Design Updated Design
Next Steps
● Create actual software prototype
● Additional desirability testing
● Usability Testing- with iterative feedback
● Simplify filters and navigation menus
● Create an updated logo
Q&A