ITURAN

India Business Plan

 Ituran Protection & Safety Systems
Ituran Product Detection & Prevention of Car Theft
Potential Customers Household Private Cars, Travel/Tourism Fleet Owners, Luxury
Car Dealers, HNIs, Car Accessory Dealers, OEMs
Type of Sale B2C
Total estimated Approx. 240 million private household vehicles registered in
market size for this India with an additional 7 million Taxis. Total population of
product (no. of units) Private Vehicles, on road, today are approx. 247 million.
Hence, total market size for this product is around 247 -250
million Units at the moment , not considering the new vehicles
coming out of manufacturing plants currently.
Total sale potential With a very conservative estimate of 10% of the market share
for Ituran (10% for Ituran, immediate potential could be around 25 million
market share) units of this product.
Sale potential With say, 1000 Ituran dealers pan India, each billing an average
2020-21 of 12,000 such systems per year (1000 systems per month),
achievable sale potential is 12 million units in 2020-21
Y on Y growth Target 15%
 Ituran Protection & Safety Systems
Ituran Product Prevention of Equipment & Merchandise Theft
Potential Customers Logistics, Warehouses, Manufacturers, Online Marketing Co.s
Type of Sale B2B
Total estimated Out of 1.9 million registered Manufacturing Co.s in India,
market size for this approx. 1.1 million are active & along with Logistics,
product (no. of units) Warehouses and Online Mktg. Co.s, count up to around 1.15
million. With a conservative average of 5000 assets to be
monitored and protected, at any given point of time, in each
of these companies, total market for this product could be
around 5.75 billion units.
Total sale potential With a conservative estimate of 10% market share for this
for Ituran (10% product, total market for this product of Ituran could be
market share) around 575 million units.
Sale potential With an in-house B2B Sales team and Resellers/Channel
2020-21 Partners covering pan India, at least 10% of this market share
in 2020-21 could be achievable, which would be around 57.5
million units
Y on Y growth Target 15%
 Ituran Protection & Safety Systems
Ituran Product Protecting Construction Equipment

Potential Customers Construction Vehicles OEMs, Dealerships, Public Infrastructure

Project Co.s, Private Builders

Type of Sale B2B

Total estimated Construction Vehicle population in India is approx. 2.5 million,
market size for this therefore the total market for this product could be around 2.5
product (no. of units) million units at the moment, not considering the new
Construction Vehicles being manufactured.

Total sale potential With a conservative market share of 10% for this product, the
for Ituran (10% total market for this product of Ituran could be around
market share) 240,000 units.

Sale potential With an in-house B2B Sales team along with Channel Partners
2020-21 covering pan India, at least 10% of this market or sale of
24,000 units in 2020-21 could be achieved.

Y on Y growth Target 15%

 Ituran Protection & Safety Systems
Ituran Product Personal Protection

Potential Customers VIPs, HNIs, Top Management People of Large Private

Companies, Government Officials, Working Ladies, Children,
Electronic Product Stores, Online Marketing Co.s
Type of Sale B2C
Total estimated Even by conservative estimates, at least 1/3rd population of
market size for this India is potential market for this product which makes it
product (no. of units) around 450 million units.
Total sale potential Considering a humble market share of 10%, total market for
for Ituran (10% This product of Ituran in India could be around 45 million
market share) units.
Sale potential With say, 1000 Ituran dealers pan India, each billing 1000 such
2020-21 systems per month or 12,000 per year (1000 per month)
combined with another 100,000 units per year through Online
Portal sales, achievable potential is around 12.1 million units in
2020-21
Y on Y growth Target 15%
 Ituran Protection & Safety Systems
Ituran Product Ituran SOS

Potential Customers Car Accessory Dealers, Online Marketing Co.s

Type of Sale B2C
Total estimated Approx. 240 million private household vehicles registered in
market size for this India with an additional 7 million Taxis. Total population of
product (no. of units) Private Vehicles, on road, today are approx. 247 million.
Hence, total market size for this product is around 247 -250
million Units at the moment , not considering the new vehicles
coming out of manufacturing plants currently.
Total sale potential With a very conservative estimate of 10% of the market share
for Ituran (10% for Ituran, immediate potential could be around 25 million
market share) units of this product.
Sale potential With say, 1000 Ituran dealers pan India, each billing an average
2020-21 of 12,000 such systems per year (1000 systems per month),
achievable sale potential is 12 million units in 2020-21
Y on Y growth Target 15%
 Ituran Protection & Safety Systems
Ituran Product Ituran Safety

Potential Customers Travel/Tourism Vehicle Fleet Owners, Luxury Vehicle Fleet

Owners, Hospitality Segment

Type of Sale B2B

Total estimated Total population of Travel/Tourism and Logistics/Transporter
market size for this Vehicles in this segment is approx. 7 million which is the
product (no. of units) estimated market size for this product in terms of no. of units

Total sale potential At conservative market share of 10%, total market for this
for Ituran (10% product of Ituran could be around 700,000 units
market share)

Sale potential With an internal B2B Sales team and Channel Partners
2020-21 covering pan India, sale of 2000 such systems per month or
24,000 per year, could be achieved.
Y on Y growth Target 15%
 Ituran Protection & Safety Systems
Ituran Product Ituran Emergency Button
Potential Customers VIPs, HNIs, Top Management People of Large Private
Corporates, Working Ladies, Children, Electronic Product
Stores, Online Marketing Co.s
Type of Sale B2C
Total estimated Even by conservative estimates, at least 1/3rd population of
market size for this India is potential market for this product which makes it
product (no. of units) around 450 million units.
Total sale potential Considering a humble market share of 10%, total market for
for Ituran (10% This product of Ituran in India could be around 45 million
market share) units.
Sale potential With say, 1000 Ituran dealers pan India, each billing 1000 such
2020-21 systems per month or 12,000 per year (1000 per month)
combined with another 100,000 units per year through Online
Portal sales, achievable potential is around 12.1 million units in
2020-21
Y on Y growth Target 15%
 Ituran Fleet Management Solutions
Ituran Product 1. Fleet Management by GPS
2. Ituran SAFETY with Mobileye
3. Ituran DIAGNOSTICS
4. Ituran PLUG-IN
5. Vehicle Log Management System
6. Travel Exception Analysis System
7. Visit/Stop Management System
8. Remote Scheduled Downtime System
9. Task Management via Vehicle end-unit

Type of Sale B2B

Potential Customers Fleet Owners (Logistics, Transporters, Travel/Tourism, Taxis)
Total estimated Total population of Travel/Tourism and Logistics/Transporter Vehicles in this segment is
market size for this approx. 12 million.
product (no. of units)

Total sale potential for At conservative market share of 10% total market for these products of Ituran could be
Ituran (10% market be around 1.2 million units
share)

Sale potential With an internal B2B Sales team and Channel Partners covering pan India, sale of 10% or
2020-21 10,000 such systems per month or 120,000 per year, could be achieved.

Y on Y growth Target 15%

 Ituran Fleet Management Solutions
Ituran Product Temperature Control
Potential Fleet Owners (Refrigerated Products, Chemicals, Liquified Gases,
Customers Chemicals, Petroleum Products, Hazardous Products)
Type of Sale B2B
Total estimated Total commercial vehicle population in this segment is estimated to
market size for be around 5,00,000 in India which is the approx. market size for this
this product (no. product.
of units)
Total sale At a conservative take of 10% market share, total market for this
potential for product of Ituran could be around 50,000 units
Ituran (10%
market share)
Sale potential With an internal B2B Sales team complemented by Channel
2020-21 Partners/Resellers covering pan India, sale of 10% or 5000 such
systems in 2020-21 looks achievable
Y on Y growth Target 15%
 Ituran Fleet Management Solutions
Ituran Product Tire Pressure Monitoring System

Potential All private Vehicles and Commercial Vehicles

Customers
Type of Sale B2C & B2B
Total estimated Entire Vehicle Population of India, i.e., around 250 million units
market size for
this product (no.
of units)

Total sale Conservatively, at 10% market share, total market for Ituran for this
potential for product could be around 25 million units
Ituran (10%
market share)
Sale potential With a combined effort of B2B/B2C Sales team, Dealer Network,
2020-21 Chanel Partners/Resellers and Online Portals, invoicing 10% of this
market or 2.5 million units in 2020-21 could be possible
Y on Y growth Target 15%
 Ituran Fleet Management Solutions
Ituran Product Time Clock Management

Potential Large Private Companies, Online Portals

Customers
Type of Sale B2B
Total estimated Out of approx. 600 million urban population of India, almost 100% of
market size for whom are working or running businesses, approx. 50 million could be
this product (no. in Business Development/Sales profession. Therefore the total
of units) estimated market for this product could be around 50 million units.

Total sale At a conservative market share of 10%, totla market for Ituran for this
potential for product could be around 5 million units.
Ituran (10%
market share)
Sale potential With a combined effort of internal B2B Sales team complemented by
2020-21 Resellers/Channel Partners, 10% of this market or Sale of 500,000
such units in 2020-21 should be possible.
Y on Y growth Target 15%
 Ituran Fleet Management Solutions
Ituran Product Transport of Hazardous Materials

Potential Fleet Owners (Chemicals, Liquefied Gases, Chemicals, Petroleum

Customers Products, Hazardous Products)

Total estimated Approx. 2 million units (estimated Vehicle population size in this
market size for segment)
this product (no.
of units)

Total sale At 20% market share, target sales potential would be around
potential for 4,00,000
Ituran (20%
market share)

Sale potential With a B2B Sales team covering pan India, Invoicing 500 such systems
2020-21 per month or 6,000 units per year is achievable

Y on Y growth Target 15%

 Ituran Comfort Services

Product Potential Customers

Ituran APP Popular Portals (Google, Amazon, eBay, Paytm

etc.)

Ituran FLASH Car Accessory Dealers, Online Marketing Co.s

Real-Time Traffic Popular Portals (Google, Amazon, eBay, Paytm

Reports etc.)
 First Hand Feedback from Indian Market for
ADAS/Telematics Products

• Indian customers prefer to acquire these products on rent (OpEx)

rather than purchase (CapEx).
• Preferred rent for these products is not more than Rs. 1,000 per
month per vehicle, though, Indian customers are not too much
bothered about the time period of the rent.
• Focus of Indian customers is more on lowering the operational
expenses rather than product acquiring cost.
• Desired Price the customers are willing to pay in India for an ADAS
solution is not more than US$ 200 per Vehicle
• Desired price the customers are willing to pay for a Basic Tracking
Device is in the vicinity of Rs. 1,000 per device and for AIS 140 Device
is Rs. 2,800 – Rs. 3,000 (other accompaniments and taxes extra)
• For a bundled ADAS/Telematics solution, 70% of Indian customers
would prefer the offering as a Service against monthly fee rather than
as a packaged product offering available for purchase.
 Main Competition

ADAS Players Telematics Players

• Nippon Audiotronix (Mobileye) • Minda Telematics and Electric
• Lumax (iTuran) Mobility Solutions
• Trimble Mobility Solution
• Wabco
• Pricol Limited
• Netradyne
• Autocop India
• TI Automotive
• Sansui Electronics
• Autodrive • Nippon Audoitronix
• Krtikal Solutions • iTriangle Infotech
• Tata Elxi • Wabco India
• Kent Cameye • Reliance Retail
• Intellicar • Pointer Telocation
 USPs To Beat Competition

• Develop Opex model to offer ADAS integrated with Telematics solutions as

Service, on periodic fee
• If CapEx strategy to be adopted, then keep the Price within US$ 200 per Vehicle
• Technical superiority and more features may have very limited impact on
fetching business in an environment where potential customers are already
facing a recession like situation.
• Vehicle EMIs already taking a toll on potential customers in an environment of
ever shrinking business due to increased competition.
• Flexible payment schemes, amortised payments and OpEx schemes are the key
to sell ADAS/Telematics solutions today.
• Customer need products with practical and demonstratable safety features like
ABS, 360 degree outside view, monitoring of Driver Behaviour, Intelligent Alert &
Warning Systems for Drivers, Driver Drowsiness Detection, Fuel Theft protection
System etc.
Thank You