so that it will be favorably by the receiver SELECTIVE PERCEPTION • Receivers in the communication process selectively see and hear based on their needs motivations. Experience, background, and other personal characteristics DEFENSIVENESS • When individuals interpret another’s message as threatening, they often respond in ways that retard effective communication LANGUAGE • Words mean different things to different people EFFECTIVE LISTENING • Make eye contact • Exhibit affirmative head nods and appropriate facial expressions • Avoid distracting actions or gestures • Ask questions • Paraphrase • Avoid interrupting the speaker • Don’t over talk FOUR RULES • Assume Differences until similarity is proven • Emphasize Description rather than interpretation or evaluation • Practice Empathy • Treat your interpretations as a working Hypothesis • PEOPLE FROM DIFFERENT LANGUAGE COMMUNITIES often perceive the world DIFFERENTLY • THE ATTITUDES WE HOLD ABOUT PEOPLE FROM OTHER CULTURES CAN INCREASE OR DIMINISH CROSS-CULTURAL UNDERSTANDING MAIN BARRIERS • STEREOTYPE: is an attribution of supposed characteristics of a whole group to all its members ‘Latinos are all good dancers’ • PREJUDICE: is an intolerant, irrational, unjust disposition toward others "all students are lazy’ • ASSUMING SIMILARITY: when none exists . • The English language is spoken worldwide by perhaps a billion people, but not by the policeman in streets of Moscow • ETHNOCENTRICITY: makes us dismiss other cultures as inferior LANGUAGE DIFFERENCES Maltese Finnish Sormi =my buttock Sormi =finger Harja = piece of shit Harja =brush Illala = goddam Illala = evening